Organic & AI Search Manager

Location: Remote; UK, Dublin, Lisbon, or Toronto

Company

Provides merchant-of-record payment infrastructure for digital product companies, serving software sellers across 245 territories.

What you will do

• Own organic search and AI discoverability strategy from brand awareness through category-level consideration.
• Audit traditional search visibility, AI-generated responses, and LLM citation patterns, then maintain a prioritized improvement roadmap.
• Translate organic and AI visibility data into content decisions for Brand, product marketing, and Growth.
• Partner with Creative, Social, PR, and product marketing to structure content, align terminology, and improve discoverability.
• Steer business-as-usual content updates and refreshes, draft first versions for review with AI assistance, and provide SEO and AEO input for new content.
• Define discoverability metrics, including AI citation share, LLM share of voice, and organic visibility trends, and connect them to pipeline.

Requirements

• Strong SEO foundation across technical, on-page, and off-page work.
• Building expertise in AI and LLM discoverability, answer engine optimisation, or generative engine optimisation.
• Understanding of how LLMs surface, cite, and recommend content, with an informed view of how brands can influence this.
• Experience working cross-functionally with content, Brand, or product marketing teams and influencing their ways of working.
• Ability to steer content updates and produce first drafts with AI assistance.
• Ability to turn complex organic data and trends into clear direction for non-specialist stakeholders.
• Ability to connect organic performance to commercial outcomes such as pipeline and explain the link to stakeholders.
• Ability to balance long-term strategy with rapid execution and hypothesis testing.
• Curiosity about changing information discovery patterns and strong opinions on their direction.

Culture & Benefits

• Remote-first digital workplace with access to company hubs and the option to combine remote and hub work.
• Unlimited holidays and four months of paid family leave for every team member, regardless of gender.
• Annual learning fund, regular internal and external training, and ongoing exposure to new challenges.
• Transparent, collaborative, respectful, and inclusive culture focused on removing barriers and supporting workplace accommodations.
• Values emphasise teamwork, simplicity, and helping others succeed.