Search Optimisation Specialist (AI)

Location: York, United Kingdom — hybrid, with 2 days in the office.

Salary: £35,000 per annum.

Company

An established technology business supporting digital transformation across the UK public sector through cloud and hybrid infrastructure, data, AI, security and collaboration technologies.

What you will do

• Develop and execute SEO, AEO and GEO strategies to improve visibility, rankings and citations across search engines and AI platforms.
• Conduct keyword, topic and prompt research to identify optimisation opportunities.
• Create and optimise on-page content, technical elements, metadata and structured data.
• Structure content with schema markup, clear Q&A formats and concise summaries for AI-generated answers.
• Monitor rankings, visibility and citation performance, producing reports and actionable insights for stakeholders.
• Optimise paid search ad copy, extensions and landing pages while tracking search algorithm and AI-platform developments.

Requirements

• Extensive SEO experience with hands-on expertise in AEO and GEO.
• Strong analytical and editing skills with excellent attention to detail.
• Advanced knowledge of SEO, AEO and GEO best practices, including schema markup, structured data and E-E-A-T principles.
• Understanding of how AI platforms retrieve, summarise and cite information, and how to optimise content accordingly.
• Experience with SEO and analytics tools including Google Search Console, Ahrefs, SEMrush and Screaming Frog.
• Ability to analyse ranking, visibility and citation data to identify opportunities and inform strategy.

Culture & Benefits

• Hybrid working with 2 days in the office.
• Opportunity to work on AI-driven search and digital marketing.
• Opportunity to develop and shape SEO, AEO and GEO strategies within an established technology business.