Director, Stills, Belux (Brand Management)

Location: Belgium - Brussels; full-time role with 0–25% travel. Relocation is not provided.

Company

hirify.global operates a global portfolio of beverage trademarks and promotes an inclusive, growth-oriented culture focused on curiosity, empowerment, inclusion, agility, and continuous learning.

What you will do

• Lead long-term and annual brand strategy for one or more major trademarks in the Belux portfolio.
• Translate global and Europe OU strategies into locally relevant, insight-driven brand plans that grow penetration, preference, and market share.
• Develop integrated full-funnel activation across communication, media, digital, PR, experiential, shopper, and customer channels.
• Lead innovation launches, including readiness across packaging, claims, communication, revenue growth management, shopper, and customer activation, and conduct post-launch reviews.
• Align brand priorities with commercial, customer, bottler, and regional stakeholders, supporting customer sell-ins and commercially viable execution.
• Monitor brand and financial performance, ensure governance and compliance, and lead, coach, and develop Senior Managers and Managers.

Requirements

• Bachelor’s degree required; an advanced degree is preferred.
• 8–12 years of brand management or marketing leadership experience within FMCG, including strong experience activating global or Europe OU strategies at local-market level.
• Proven success leading brand growth, complex projects, and cross-functional alignment.
• Strong people leadership experience managing Senior Managers and/or Managers.
• Expertise in brand strategy, integrated marketing execution, media, insight-driven planning, innovation, and commercialization.
• Strong system leadership experience, ideally with bottlers or franchise partners.
• Excellent communication, influencing, and stakeholder management skills.
• Fluent English required; French and/or the local language is preferred.

Nice to have

• Advanced degree.
• French and/or local-language proficiency.
• Experience working with bottlers or franchise partners.

Culture & Benefits

• Opportunity to lead major trademarks in one of the Europe OU’s Top 9 priority markets.
• High visibility across BeLux, Europe OU, and global networks.
• Close collaboration with system stakeholders and senior commercial leadership.
• Career development path toward Senior Director Marketing roles.
• Dynamic environment supporting creativity, testing, learning, and measurable impact.