Strategy Manager - Go-to-Market

Location: Based in Belgium, with occasional international travel

Company

hirify.global Global provides global connectivity, digital identity, fraud prevention, verification, Network APIs and omnichannel communications through the Protect & Engage business unit.

What you will do

• Define 6–12-month go-to-market priorities across segments, verticals, countries and use cases, including strategies for new segments such as AI-native companies.
• Own segmentation, ICPs, personas, use-case prioritization, messaging hierarchies, value propositions and competitive positioning.
• Shape go-to-market plans for products and launches with Product Marketing, Regional Marketing and Sales, including target accounts, channels, sales motions and success metrics.
• Equip Sales, Regional Marketing, ABM and Paid Media with pitch decks, sales plays, case studies, testimonials, audiences and messaging.
• Lead customer interviews, market research and an Executive Advisory Board; track competitors and bring market insights into Product and leadership.
• Lead and coach the go-to-market strategy team and establish templates, intake, prioritization and handoffs.

Requirements

• 10+ years in go-to-market strategy, product marketing, strategy consulting or growth roles in B2B technology, SaaS, API or telecom businesses.
• Proven experience designing go-to-market strategies from scratch for new segments, markets or products and delivering measurable pipeline or revenue.
• Strong structured thinking, with the ability to turn ambiguous questions into clear choices, frameworks and recommendations for leadership.
• Deep experience with segmentation, ICP and persona definition, value propositions and competitive positioning.
• Ability to understand fast-moving new markets, including AI-native and developer-led companies.
• Credibility with senior Product, Sales and leadership stakeholders, including the ability to challenge and align them.
• Experience coaching or managing marketers or strategists.
• Fluent English, written and spoken.

Nice to have

• Experience in CPaaS, including SMS, RCS, WhatsApp or voice, and Digital Identity, including verification, authentication, fraud prevention or Network APIs.

Culture & Benefits

• Work with diverse teams across 100+ countries in an international environment.
• Autonomy, ownership and trust in decision-making.
• Contribute to global connectivity, technology platforms and digital identity solutions.
• Continuous learning and opportunities to grow across the global organisation.