Head of Marketing Communications

Location: Bruxelles Avenue Marnix (ING), Belgium

Company

ING Belgium's Communications, Brand & Marketing department builds a distinctive universal banking brand and drives business growth through customer-focused marketing.

What you will do

• Lead, coach and develop a team of marketing communication experts.
• Align marketing priorities, resources and initiatives with business objectives and brand strategy.
• Translate business priorities and customer insights into relevant integrated marketing campaigns.
• Create alignment across complex stakeholder groups and drive effective decision-making.
• Oversee marketing governance, planning, execution and delivery across channels and customer touchpoints.
• Challenge and improve campaign, creative and marketing output to increase customer impact and business results.

Requirements

• Master’s or bachelor’s degree in marketing, communications, business or a related field.
• Extensive marketing experience with a proven record of building strong campaigns, delivering business results and leading high-performing teams.
• Demonstrated people management experience, including coaching, developing and inspiring teams.
• Ability to translate customer insights into relevant marketing, compelling campaigns and meaningful business impact.
• Strong understanding of outside-in marketing, combining brand building with commercial effectiveness.
• Strong creative excellence, storytelling and customer relevance skills, including the ability to challenge teams, agencies and stakeholders.
• Experience working in complex, matrixed organisations with multiple stakeholders and competing priorities.
• Strong stakeholder management, influencing, communication and presentation skills, with the ability to create alignment and drive progress.
• Fluent in Dutch, French and English.

Nice to have

• Affinity with the financial sector.

Culture & Benefits

• Competitive salary package aligned with experience and responsibilities.
• Personal growth and challenging work with opportunities to realise professional ambitions.
• Informal, dynamic and collaborative environment with talented colleagues.
• Progressive working approach encouraging innovation, creativity and new ideas.
• Opportunity to make a direct impact on one of Belgium's leading brands.