Head of CRM & Growth Marketing (Fixed Term Contract) (AI)

Location: London, UK; hybrid working with at least two days per week or 40% of working time at an office site.

Salary: £126,523–£148,850 annually.

Company

hirify.global is transforming its finance business through investment in people, data and technology to serve 28 million customers.

What you will do

• Lead integrated CRM and growth strategy across acquisition, engagement, retention and relationship deepening.
• Partner with Full Funnel Marketing teams and deploy CRM and Growth specialists into agile, cross-functional teams.
• Lead digital acquisition across paid search, display, affiliates, programmatic, SEO, ASO, retargeting, referral and app marketing.
• Define CRM frameworks for audiences, channels, cadence and communications across email, internet banking, in-app and push channels.
• Use customer data, segmentation, behavioural insight, decisioning and personalisation to improve customer experiences and outcomes.
• Own testing, measurement, automation, marketing effectiveness, agency relationships, paid-media investment and team leadership.

Requirements

• Deep experience developing integrated CRM and Growth strategies connecting acquisition, lifecycle engagement, retention and relationship deepening.
• Proven leadership across paid search, display, affiliates, programmatic, SEO, ASO, retargeting, referral and app marketing, including investment management against acquisition, conversion and value outcomes.
• Proven experience with customer data, segmentation, behavioural insight, decisioning, personalisation and lifecycle communications.
• Strong analytical and commercial judgement, including tracking, testing, attribution, measurement and incrementality.
• Practical experience with MarTech, Adtech, automation and artificial intelligence.
• Experience managing significant budgets, agency relationships, workflows and marketing risk, while leading specialist teams through change and delivery.
• Ability to collaborate across a matrix organisation, make difficult trade-offs and build relationships with senior customers, peers and cross-functional partners.
• Collaborative, humble and curious approach, with the ability to create clarity and foster an inclusive, psychologically safe environment.

Culture & Benefits

• Fixed-term maternity leave cover with a need to establish credibility quickly and maintain momentum.
• 35-hour full-time working week with hybrid working.
• Pension contribution of up to 15%, performance-related bonus and share schemes including free shares.
• 30 days’ holiday plus bank holidays, adaptable lifestyle benefits, wellbeing initiatives and parental leave policies.
• Commitment to diversity, equity and inclusion, learning, development and reasonable adjustments during recruitment.