Marketing Lead (AI)

Location: Hybrid role based in the Berlin office, Germany

Company

hirify.global builds self-learning AI agents and an organisational operating system that helps enterprises evolve from AI-curious to AI-native through autonomous automation and continuous improvement.

What you will do

• Build and run the marketing programme covering engagement, advocacy, references, case studies, and customer stories.
• Plan and execute executive roundtables, customer gatherings, joint customer and partner events, and selected industry event participation.
• Improve customer and prospect touchpoints across onboarding, milestone moments, and recurring engagement initiatives.
• Turn customer wins into case studies, testimonials, video stories, LinkedIn content, and sales collateral.
• Run field, account-based, and signal-based outbound campaigns with sales and GTM engineering to generate pipeline.
• Set up co-marketing initiatives, measure engagement, influenced pipeline, expansion revenue, and event ROI, and use AI tools to scale execution.

Requirements

• 4+ years of experience in customer marketing, field/event marketing, lifecycle marketing, or a hybrid marketing/customer success role in B2B tech, SaaS, or a fast-growing startup.
• Experience planning and running customer events end to end, from executive formats to larger joint events.
• Understanding of B2B customer relationships and how marketing drives new business and expansion.
• Highly organised, detail-oriented, and able to manage multiple projects without dropping commitments.
• Strong judgment about personal, memorable customer experiences.
• Natural relationship builder, comfortable with senior customer stakeholders and executives.
• Ownership mindset and ability to deliver without a large team or budget.
• Genuine interest in AI and its impact on marketing work.

Nice to have

• Experience at an enterprise SaaS or AI company selling to mid-market and enterprise customers in DACH.
• Experience building a customer advocacy, reference, or community programme from scratch.
• A network of venues, agencies, and partners in Berlin and across DACH.
• Experience with HubSpot or a similar CRM/marketing automation platform and measuring marketing impact on revenue.
• A portfolio of owned events, campaigns, or customer stories.

Culture & Benefits

• High-trust environment with high standards, autonomy, and room to grow.
• AI-native operating model using agentic workflows and AI tools daily.
• Customer-focused, data-driven culture with fast experimentation and tight feedback loops.
• Low-hierarchy, loosely coupled organisation focused on outcomes rather than tasks.
• Emphasis on ownership, candid feedback, long-term thinking, and work with meaningful impact.