Senior Manager, Acquisition & Growth Strategy (Media Subscriptions)

Location: Hybrid role based in Englewood Cliffs, New Jersey, United States. Candidates must have unrestricted work authorization in the United States; external candidates may be required to attend an in-person interview.

Salary: $98,500–$150,000 per year.

Company

hirify.global is a media and entertainment business operating brands across political news, business news and personal finance, golf, sports, and entertainment, including CNBC and digital properties such as Fandango, Rotten Tomatoes, GolfNow, and GolfPass.

What you will do

• Own acquisition strategy and gross new subscriber volume across paid, owned, partner, and network channels.
• Lead testing across paywalls, subscription landing pages, checkout flows, pricing, and promotional offers.
• Oversee paid acquisition across search, paid social, programmatic, and app-install channels, consolidating account structures for optimization.
• Partner with product and engineering to build pixel, server-side, plan-level, term-level, and conversion-value tracking.
• Design attribution, holdout, geo, and incrementality tests; build measurement approaches trusted by Finance.
• Activate first-party audiences through CDP and reverse-ETL tools, manage budgets and agencies, and run rapid promotion around major market stories.

Requirements

• 8+ years of experience in growth or performance marketing, including at least 4 years driving subscriber acquisition for a subscription or DTC business.
• Demonstrated ability to grow subscriber volume while managing customer acquisition cost with multi-million-dollar budgets.
• Hands-on experience running paywall, landing-page, checkout, or offer tests and converting results into decisions.
• Hands-on expertise in Google, Meta, and programmatic buying, including account structure, bidding, and algorithm learning phases.
• Deep knowledge of conversion tracking, including pixels, server-side conversion APIs, custom conversions, and conversion values.
• Experience designing incrementality tests such as holdouts and geo tests and explaining results to Finance.
• Strong grounding in testing and statistics, including sample sizing, test duration, and honest interpretation of results.
• Comfort with SQL, spreadsheets, analytics tools, and forecasting.
• Experience managing agencies and cross-functional partners in product, engineering, and editorial, with clear and direct executive communication.

Nice to have

• Experience with news, media, or financial information subscriptions.
• Experience launching a new subscription product or paywall.
• Familiarity with Hightouch, Amplitude, Piano, or Braze.
• Experience with app-install and in-app subscription campaigns.
• Interest in markets and investing.

Culture & Benefits

• Full-time employment with company-sponsored medical, dental, and vision insurance.
• 401(k), paid leave, discounts, and other benefits and perks.
• Success is measured through subscriber growth, an active testing program, consolidated paid accounts, live conversion tracking, incrementality testing, first-party retargeting, and rapid-response promotion.

Hiring process

• Submit a resume or CV through hirify.global Careers to be considered.
• External candidates may be required to attend an in-person interview at a hirify.global location before a hiring decision.