CRM and Lifecycle Marketer (Fintech)

Location: Dubai, United Arab Emirates (Hybrid)

Company

A stablecoin-powered Islamic financial platform for saving, spending, investing and moving money globally, offering cash, stablecoins, stocks, commodities, digital assets and Visa card payments through Shariah-certified products.

What you will do

• Own lifecycle marketing across push, in-app, email, WhatsApp and SMS from first app open through verification, funding, activation and retention.
• Build onboarding, KYC completion, first deposit, card activation, first spend, first investment, referral, reactivation, winback, security and always-on journeys.
• Create campaign, landing-page, balance-based and product-launch journeys that continue the story from the original advertisement.
• Run holdout-based A/B and multivariate tests, defining hypotheses, metrics, sample sizes and test durations, and report incremental lift.
• Own CRM data foundations, including event taxonomy, instrumentation, attribution, deep links, segmentation, dashboards and statistical rigor.
• Coordinate briefs, priorities, QA, launches and compliance approvals with Product, Engineering, Data, Design, Legal, Compliance, Marketing, Support and Operations; use AI and automation for drafting, localization, QA and analysis.

Requirements

• Experience owning CRM and lifecycle marketing at a consumer fintech, crypto, payments company or fast-growing consumer app.
• Hands-on experience building multi-channel journeys with a customer engagement platform such as Braze, CleverTap, Iterable or MoEngage, including branching, triggers and frequency caps.
• Experience with Adjust, AppsFlyer, Branch or another mobile measurement partner, including install attribution, deep links and deferred deep links.
• Solid knowledge of event taxonomies and how product events become triggers, segments and goals.
• Strong experimentation experience, including holdouts, A/B and multivariate testing, sample-size calculation, incremental lift, significance and statistical power.
• Ability to write SQL or work closely with analysts, interpret cohort and funnel data, and identify actionable insights.
• Experience shipping cross-functional work involving engineering, data, design and legal.
• Clear, concise writing for push, email and in-app messages, with judgment about when messaging should not be sent.
• Real experience using AI or building workflow automations beyond everyday chat use, with the ability to explain outcomes and limitations.
• Evidence of impact through owned journeys, experiments and measurable results.

Nice to have

• Experience with regulated financial marketing, including VARA, CBB or similar financial and crypto promotion rules.
• WhatsApp Business API experience, including template approvals and platform policy limits.
• Experience running lifecycle programs across markets with different onboarding flows, payment methods and languages.
• Experience migrating between CRM platforms, including event mapping and data migration.
• Familiarity with card products, rewards or referral programs.
• Arabic, Urdu, Bahasa or another language spoken in key markets.

Culture & Benefits

• Hybrid work arrangement in Dubai, United Arab Emirates.
• Experiment-driven operating model with control groups, weekly testing cadence and shared learning documentation.
• Close collaboration across Product, Engineering, Data, Design, Legal, Compliance, Marketing, Support and Operations.
• Work on regulated financial and crypto products serving users across more than 125 countries.

Hiring process

• Submit a CV and one lifecycle journey or experiment owned.
• Describe what was built, how it was measured, including any holdout or control, the resulting change and what would be done differently.