Marketing Operations Manager (Fintech)

Location: United States; remote position with a preference for candidates in the Eastern time zone. Travel is expected approximately four times per year for company on-sites and industry events.

Company

hirify.global is an early-stage payments-as-a-service fintech startup helping vertically focused software platforms monetize embedded payments without additional operational or regulatory burdens.

What you will do

• Own account scoring, research, and tiering across a target market of several thousand vertical software companies.
• Build and maintain AI research agents to assess fit, map buying committees, and estimate account value.
• Ingest first- and third-party signals to create account prioritization models for sales and marketing.
• Measure target-account coverage and identify accounts that have not yet been reached.
• Maintain HubSpot as a clean system of record, including deduplication and account ownership.
• Own the GTM technology stack, campaign tracking, reporting, and documentation across HubSpot, Clay, and Apollo.

Requirements

• 3+ years of hands-on experience in marketing operations, GTM operations, GTM engineering, or revenue operations at a B2B company.
• Hands-on CRM-building experience, ideally with HubSpot; Salesforce experience is transferable.
• Experience with data orchestration and enrichment tools, ideally Clay, and email sequencing tools, ideally Apollo.
• Experience building real workflows with AI tools and willingness to develop them further.
• Fluency in B2B account-based marketing, including funnel stages, account tiering, buying committees, intent signals, and relevant metrics.
• Systems-thinking ability to connect tools, data, and people into scalable systems.
• Strong data fluency, including structuring data and identifying meaningful insights.
• Outcome-oriented, proactive, and comfortable identifying and fixing problems independently.
• Comfort working independently on a team with few standing meetings.

Nice to have

• Experience in vertical software or fintech.

Culture & Benefits

• Remote individual-contributor role with approximately four annual trips for company on-sites and industry events.
• Comprehensive health benefits package.
• Unlimited paid time off and paid parental leave.
• Flexible working environment with ongoing investment in people and culture.
• Pre-employment accommodations are available through the HR team.