Head of Analytics & Experimentation (CRO & Customer Journey)

Location: Fully remote within the US; international and California-based employees are not currently hired. Applicants must be legally authorized to work in the United States for any employer for W-2 positions. Working hours are Monday to Friday, 9 a.m. - 6 p.m. ET.

Salary: $125,000–$150,000 annual base, depending on experience; compensation may be negotiated above this range.

Company

hirify.global is a health and wellness DTC brand offering education, premium supplements, and holistic practices including the Healthy Keto® diet.

What you will do

• Own customer and revenue metrics, definitions, the metrics catalog, data accuracy, reporting, and customer journey dashboards.
• Translate leadership questions into requirements, SQL queries, and data models, and partner with data engineering on the data platform.
• Lead the cross-departmental experimentation roadmap, prioritizing tests by revenue potential, traffic, and funnel drop-off.
• Define standards for test intake, design, execution, KPI frameworks, statistical significance, incremental revenue, and win-rate analysis.
• Instrument the customer journey, run test reviews, maintain a shared library of learnings, and resolve competing test requests.
• Turn analysis into recommendations for the Director of Customer Journey & Revenue and executive leadership, while contributing to development sprints, content planning, and lifecycle planning.

Requirements

• 7+ years of experience in analytics, BI, experimentation, CRO, or growth analytics, including leadership of a program or function across multiple teams.
• Experience at a high-volume DTC e-commerce brand and with subscription or replenishment business models.
• Strong SQL and hands-on Power BI experience.
• Strong knowledge of statistics, funnel analysis, attribution, and revenue impact measurement across multiple data sources.
• End-to-end ownership of a testing program, including roadmap, prioritization model, KPI framework, and process.
• Strong cross-functional partnerships with content, lifecycle/CRM, development, and design teams without directly managing those teams.
• Experience creating documentation, processes, and shared resources adopted by teams.
• Ability to turn analysis into clear, concise written and verbal recommendations for leadership.
• Up-to-date Mac or Windows computer with antivirus protection, reliable high-speed internet, and a quiet, distraction-free workspace.
• Technological proficiency, comfort learning new tools and software, and experience using Microsoft Office tools including Excel, Outlook, Teams, Word, and OneDrive.
• Legal authorization to work in the United States for any employer for W-2 positions.

Nice to have

• Experience at a DTC e-commerce brand with more than $100M in annual revenue.
• Health, wellness, or supplement industry experience.
• Experience with CRO/testing tools, web analytics, session recording, and heatmap tools.
• Familiarity with WordPress, Shopify, Amazon, Klaviyo, Recharge, and/or FullStory.
• Experience partnering with data engineering on a data warehouse or data lake.
• Experience building or scaling an analytics or experimentation team.

Culture & Benefits

• Fully remote work with an emphasis on work-life balance.
• Medical, dental, and vision insurance with 80% of premiums covered by the company.
• 80 hours of paid vacation after one year, with additional tenure-based PTO increases.
• 40 hours of personal days annually and 7 paid holidays.
• Paid gym membership and a 50% discount on Dr. Berg products.