Senior Public Relations Specialist (Automotive)

Location: Boston, Massachusetts, United States; flexible hybrid model. In-person interviews may be required for Boston-based positions, with travel expenses covered by the candidate.

Annual base salary: $85,000–$107,000 USD. The total rewards package may also include discretionary bonuses or incentives and RSUs.

Company

hirify.global is a profitable automotive marketplace that helps consumers and dealerships manage the online car-shopping journey, serving tens of millions of consumers and approximately 30,000 dealerships.

What you will do

• Shape and execute PR plans, campaigns, product launches, and market-specific programs across the US, Canada, and UK.
• Develop messaging, press materials, media pitches, briefings, spokesperson preparation, launch coordination, and campaign measurement.
• Coordinate PR workstreams, timelines, approvals, deliverables, internal stakeholders, and external agency partners.
• Build relationships with reporters and editors across automotive, consumer, business, technology, lifestyle, and personal finance media.
• Turn data, consumer research, market trends, and automotive insights into accurate stories for media and customers.
• Support expert visibility, crisis and issues management, reactive communications, external message consistency, and the use of AI to improve PR efficiency and impact.

Requirements

• 5+ years of experience in public relations, communications, journalism, or a related field, ideally including PR agency experience.
• Exceptional writing and editing skills for clear, concise, compelling copy across audiences and formats.
• Demonstrated ability to turn complex data, research, or technical information into accessible stories and useful insights.
• Experience developing and executing media relations programs with results in top-tier national media; international experience is preferred.
• Ability to interpret data and research accurately and identify strong communications angles.
• Sound judgment, discretion, and composure when handling sensitive or fast-moving issues.
• Proactive, organized, collaborative working style and the ability to advance work without heavy oversight.
• Curiosity about automotive, consumer behavior, technology, and lifestyle trends, with willingness to work across strategy and execution.

Culture & Benefits

• People-first culture focused on kindness, collaboration, innovation, inclusion, and career growth.
• Flexible hybrid work model and robust time-off policies supporting work-life balance.
• Comprehensive benefits and compensation, including equity for all employees, career development programs, employee resource groups, and corporate giving programs.
• Additional perks include daily free lunch, a new-car discount, meditation and fitness apps, and commuting cost coverage.

Hiring process

• In-person interviews may be required, particularly for positions based in the Boston and Dublin offices; selected candidates will be notified in advance.
• Travel expenses for any required in-person interview are the candidate’s responsibility.
• Accommodation requests for the hiring process can be communicated to the recruiter.