Senior Manager, Brand PR

Location: Remote; Atlanta, GA 30303, USA

Company

hirify.global is a wholesale market maker connecting buyers and sellers through physical markets, design centers, and digital commerce channels for the home, gift, lifestyle, and design industries. It is a portfolio company of Blackstone and Fireside Investments.

What you will do

• Execute brand PR strategy by translating communications priorities into objectives, work plans, timelines, assignments, and integrated campaigns.
• Manage the brand PR agency of record, including onboarding, scopes of work, reporting, billings, performance reviews, budgets, and resource optimization.
• Lead media relations, proactive storytelling, press outreach, press releases, media pitches, executive thought leadership, and on-site press engagement for markets, events, announcements, partnerships, and appearances.
• Prepare and coach executives and subject-matter experts for interviews, including briefing books, talking points, Q&As, fact sheets, and real-time counsel.
• Partner with Marketing, Social, Content, Sales, Leasing, Digital, Events, and Operations to align messaging and amplify earned media.
• Manage crisis communications support, reputational-risk responses, PR measurement dashboards, budgets, processes, and the Communications Specialist.

Requirements

• Bachelor’s degree in Communications, Public Relations, Marketing, or a related field.
• 7–10 years of progressive public relations or communications experience, including agency experience and/or management.
• Experience building and executing media relations strategies and managing PR agency relationships.
• Experience preparing executives for media engagements, including briefing materials and interview staffing.
• Strong conceptual and analytical thinking, with the ability to translate strategy into operational work plans.
• Excellent written and verbal communication skills, including executive-level communication.
• Ability to delegate effectively, develop team members, manage external partners, and handle multiple concurrent initiatives.
• Strong project management, organizational skills, and judgment under pressure, particularly during time-sensitive or crisis situations.

Nice to have

• Prior experience managing direct reports.
• Experience supporting crisis communications protocols.

Culture & Benefits

• Remote full-time role within an organization combining physical wholesale markets, design centers, and digital channels.
• Work cross-functionally with Marketing, Social, Content, Sales, Leasing, Digital, Events, Operations, Strategic Communications, Legal, HR, and leadership.
• Lead and develop a Communications Specialist through goal setting, coaching, feedback, workload management, and development support.
• Manage the Brand PR team budget, including agency fees and expenses, and establish scalable documentation, calendars, media lists, and reporting tools.