Senior Manager Programmatic (Pharmaceutical Marketing)

Location: New York City, United States; hybrid work with 2–3 days per week onsite. Candidates must have permanent U.S. work authorization; U.S. work visa sponsorship is not available.

Annual base salary: $124,400–$207,400, plus a 17.5% bonus target and eligibility for a share-based long-term incentive program.

Company

hirify.global is a pharmaceutical company developing and delivering medicines and healthcare products.

What you will do

• Oversee programmatic media planning and buying across portfolio brands and accounts, aligning activity with business objectives.
• Guide programmatic Managers in implementing direct-to-consumer and healthcare-professional campaigns.
• Develop advertising strategies, audience segments, and optimization approaches to improve awareness, engagement, and conversions.
• Manage relationships with platforms, vendors, publishers, ad exchanges, data partners, and the media agency of record.
• Establish operating practices with integrated media, brand marketing, CMO, and external agency teams.
• Lead ad quality initiatives, digital activation improvements, cross-network knowledge sharing, partnership agreements, and portfolio programmatic QBRs.

Requirements

• BA/BS degree required.
• 6+ years of agency or client-side experience.
• Background in cross-channel media planning and buying, including a full understanding of the video and programmatic landscape.
• Deep understanding of programmatic advertising platforms.
• Experience leading relationships with external partners, agencies, clients, in-house teams, and brand teams.
• Ability to collaborate effectively across cross-functional marketing teams and to work in a fast-paced, dynamic corporate environment.
• Strong communication and presentation skills, including the ability to explain complex subject matter clearly to varied audiences.
• Ability to influence and collaborate with peers, develop and coach others, and oversee colleagues’ work to achieve meaningful outcomes and business impact.

Nice to have

• Pharmaceutical experience and understanding of pharmaceutical marketing guidelines and restrictions for consumer and healthcare-professional audiences.
• Analytical mindset with the ability to measure and report partnership performance.
• Understanding of media measurement norms, the evolving media landscape, and industry standards.
• Experience participating in the video upfront process.

Culture & Benefits

• Hybrid work arrangement requiring 2–3 onsite days per week.
• Eligibility for hirify.global’s Global Performance Plan with a 17.5% base-salary bonus target and participation in a share-based long-term incentive program.
• Benefits include a 401(k) with matching and additional retirement contributions, paid vacation, holidays and personal days, caregiver/parental and medical leave, and medical, prescription, dental, and vision coverage.
• Relocation assistance may be available based on business needs and eligibility.
• Permanent U.S. work authorization is required; visa sponsorship is unavailable now and in the future.