Paid Media Manager - New York City (Healthcare)

Location: Remote in the United States; occasional commuting to the New York City location is expected.

Base salary: $85,000–$95,000 per year, plus performance bonus and benefits subject to eligibility.

Company

hirify.global provides virtual care and works to expand access to healthcare.

What you will do

• Own the upper-funnel paid media strategy for B2B2C audiences in partnership with brand, segment, and demand generation teams.
• Plan and manage budgets, channel mix, and flighting across CTV, YouTube, Paid Social, and Programmatic.
• Partner with creative and brand teams to develop video-first creative for each platform.
• Build measurement programs including brand lift studies, incrementality testing, attribution, and marketing mix analysis.
• Measure campaign performance against goals and team OKRs, sharing audience trends and optimization insights.
• Manage agency, DSP, and media partner relationships while developing privacy-safe audience strategies aligned with healthcare regulations and platform policies.

Requirements

• At least 3 years of paid media experience, including direct ownership of brand awareness or upper-funnel campaigns.
• Expertise in Google Marketing Platform, including Google Ads and DV360, as well as YouTube, LinkedIn, and Meta.
• Proven experience running incrementality tests and brand lift studies, with working knowledge of marketing mix modeling and attribution.
• Strong understanding of multi-channel customer journeys, including creative/content and data requirements for personalization.
• Self-starter able to work in an agile, changing environment and continuously experiment, learn, and improve.
• Strong storytelling and presentation skills, including the ability to communicate media impact to senior leadership.

Nice to have

• Experience with CTV and a major DSP such as The Trade Desk or Amazon DSP.
• Experience advertising in healthcare or another regulated industry.

Culture & Benefits

• Flexible Vacation Policy with manager approval required before time off.
• 80 hours of Paid Sick, Safe, and Caregiver Leave annually for full-time positions.
• Performance bonus and benefits subject to eligibility requirements.
• Inclusive and innovative workplace focused on growth, collaboration, and improving access to care.

Hiring process

• Identity and credential verification, interviews conducted live or by video, and fraud or misrepresentation screening are part of the process.
• Applicants who falsify information will be disqualified.
• hirify.global does not sponsor or transfer employment work visas; applicants must already be authorized to work in the United States without sponsorship now or in the future.