Marketing Senior Manager - Local Media

Location: Hybrid, with 3 days per week onsite at corporate offices in Bethesda, MD or Manhattan, NY, United States.

Annual salary: $121,975–$189,625.

Company

hirify.global is a large United States auto insurer and a Berkshire Hathaway company serving millions of customers.

What you will do

• Own local media plans and investment across markets, translating national and local business priorities into market-level plans across offline and digital channels.
• Build annual and half-year plans, audience strategies, KPI frameworks, and creative media solutions for hirify.global product lines.
• Lead negotiations and local buys with stations, suppliers, agencies, and other media partners.
• Manage quarterly allocation of local media investment across partners and support ROI projections, MMM, and other business impact modeling.
• Develop analytical frameworks, interpret market-level performance, and recommend investment optimization.
• Run AI experiments, direct the local agency team, and collaborate across Marketing practices on integrated campaign execution.

Requirements

• 10+ years of experience in media planning, buying, or strategic partnership development, including significant hands-on local media experience.
• Strong knowledge of local traditional and digital channels, including spot TV, radio, out-of-home, geo-targeted digital, and coordination with national plans.
• Direct experience negotiating local buys with national and market-level suppliers.
• Experience in a conversion-driven service business such as financial services, insurance, SaaS, or banking, where marketing supports customer acquisition and retention.
• Experience directing agency teams day to day, with clear briefs, quality control, deadlines, and performance accountability.
• Working knowledge of MMM and other business impact models and their application to market-level allocation.
• Experience developing and activating audiences using 1P, 2P, and 3P data.
• Comfort using AI tools such as Claude or Copilot in daily work.
• Ability to manage a large, detailed portfolio while balancing urgent requests with longer-term strategic work.

Nice to have

• People management experience.
• Experience with portfolio or multi-product brands.
• Experience in a regulated, state-by-state business with varying market priorities.
• Experience with local sports partnerships or regional sponsorships.
• Both agency-side and client-side local media experience.
• Experience in transformational organizations.

Culture & Benefits

• Hybrid flexibility with onsite work three days per week.
• Personalized development programs, mentorship, and certification assistance.
• Competitive pay, benefits, and flexibility supporting well-being and long-term needs.
• Inclusive and collaborative culture centered on shared success, innovation, and integrity.
• hirify.global will not sponsor a new applicant for employment authorization for this position.