Associate Director, Activation (Digital Media)

Location: New York, United States

Base Salary: $117,000–$130,000 annually; target annualized discretionary bonus: 5% ($5,850–$6,500); target total cash: $122,850–$136,500.

Company

hirify.global executes data- and technology-driven marketing across paid digital media and data-driven CRM channels, acting as an agency of record, in-house team, or hybrid partner.

What you will do

• Lead, coach, and develop approximately 3–8 direct reports across campaign strategy, execution, optimization, and professional development.
• Oversee the development, launch, and optimization of performance-driven campaigns across paid search, paid social, programmatic display and video, connected TV, audio, digital out-of-home, and emerging channels.
• Guide data-driven, full-funnel media strategies aligned with client objectives, KPIs, and business outcomes.
• Act as a subject matter expert for clients, media partners, and internal stakeholders, providing platform expertise and recommendations.
• Translate campaign results into actionable insights, identify performance opportunities, and improve media effectiveness.
• Identify emerging platform capabilities, automate workflows, and scale operational best practices.

Requirements

• 5–8+ years of hands-on digital media experience, including deep expertise in performance marketing and campaign execution and optimization across paid search, paid social, and programmatic.
• Experience managing and developing at least 3 direct reports, including coaching, performance feedback, and professional development.
• Strong working knowledge of major digital media platforms, campaign management tools, and analytics solutions, including troubleshooting and optimization guidance.
• Ability to translate campaign data and performance trends into actionable insights, strategic recommendations, and measurable business results.
• Experience developing cross-channel media strategies while balancing campaign execution with broader client and business objectives.
• Strong communication and presentation skills for building credibility with clients, media partners, and internal stakeholders.
• Creative, analytical problem-solving skills, with the ability to navigate complex challenges and identify opportunities for innovation.
• Strong organization, attention to detail, and ability to manage competing priorities in a fast-paced environment.

Culture & Benefits

• Transparent culture with visibility into company financials, bonus goals, and business challenges.
• Healthcare, dental, vision coverage; unlimited PTO; 401k contributions; and parental leave of 16 weeks for primary caregivers and 6 weeks for secondary caregivers.
• Wellness, mobile phone, internet, learning, tuition, and one-time home-office equipment stipends.
• Annual work-from-anywhere benefit for 4 weeks per year.
• Growth opportunities and collaboration with digital media experts across paid and data-driven channels.

Hiring process

• Apply directly through the Keplergrp.com website or work with a Kepler recruiter using a @keplergrp.com email address.