Lifecycle Marketing Manager (PlayStation)

Location: San Mateo, California, United States

Base salary: $117,900–$176,900 USD per year

Company

hirify.global develops the PlayStation brand, including gaming hardware, network services, and entertainment experiences serving more than 100 million people.

What you will do

• Own end-to-end lifecycle and owned-channel strategies for Product, Hardware, and Brand initiatives, including channel roles and long-term roadmaps.
• Lead partnerships with Product, Hardware, Brand, global marketing, engineering, Creative Studio, Data Science, and Audience & Measurement teams.
• Design player-centric programs and customer journeys across web, email, mobile, and on-console direct messaging to improve engagement, conversion, retention, and revenue.
• Set priorities around product launches, lifecycle stages, player behavior, and changing business needs.
• Scale automation, trigger-based messaging, personalization, experimentation, and evergreen customer journeys.
• Use data-driven storytelling to communicate performance, influence stakeholders, and establish scalable lifecycle marketing practices.

Requirements

• Experience owning lifecycle and owned-channel strategies for Product, Hardware, and Brand initiatives.
• Experience leading cross-functional partnerships with product, hardware, brand, marketing, engineering, creative, data science, and measurement teams.
• Ability to design player-centric multichannel programs across web, email, mobile, and on-console messaging.
• Ability to use data insights for experimentation plans, recommendations, personalization, and program optimization.
• Experience scaling marketing automation, trigger-based messaging, evergreen journeys, and other lifecycle marketing capabilities.
• Strong data-driven storytelling, stakeholder influence, strategic thinking, innovation, and curiosity.

Culture & Benefits

• Work within the PlayStation organization across the Americas, Europe, and Asia.
• Hybrid working policy may affect the base pay range and individual compensation.
• Benefits include medical, dental, vision, matching 401(k), paid time off, wellness programs, and Sony product discounts.
• The role may be eligible for a bonus package.
• Background checks are conducted at the offer stage, including criminal background checks for some roles.
• Sony is an equal opportunity and Fair Chance employer committed to an inclusive environment.