Southern Europe B2B Marketing Manager (AI)

Location: Paris, France; hybrid workplace with regular travel across Southern Europe and to London

Company

OpenAI is an AI research and deployment company developing and responsibly deploying general-purpose artificial intelligence products.

What you will do

• Own and execute the integrated Southern Europe B2B marketing plan, with France as the primary focus, aligned with revenue goals, market opportunities, and customer needs.
• Carry pipeline goals and demonstrate marketing’s contribution to pipeline creation, opportunity progression, and revenue outcomes.
• Partner with Sales and GTM leadership on territory planning, target-account prioritization, pipeline reviews, strategic opportunities, and executive engagement.
• Build full-funnel programs spanning field and executive marketing, demand generation, account-based marketing, content, customer advocacy, partnerships, events, digital channels, and product launches.
• Work with Marketing Operations on segmentation, campaign infrastructure, attribution, reporting, performance pacing, and investment decisions.
• Translate global campaigns and launches into locally relevant programs, develop customer stories and partner programs, coordinate agencies and budgets, and share Southern Europe market learnings across EMEA.

Requirements

• 12+ years of experience in integrated B2B, regional, field, demand generation, or account-based marketing, ideally in enterprise technology, cloud, AI, or SaaS.
• Proven success driving measurable pipeline and revenue impact through integrated B2B programs in large, complex enterprise sales cycles.
• Experience marketing high-value products with long sales cycles, multiple decision-makers, and significant commercial scrutiny, including engagement with technical C-suite audiences.
• Experience owning pipeline goals or comparable commercial targets and demonstrating how marketing decisions created, influenced, or accelerated revenue opportunities.
• Experience partnering with enterprise Sales leadership on account prioritization, pipeline reviews, opportunity acceleration, executive engagement, and follow-up.
• Experience with Marketing Operations, including campaign architecture, segmentation, lead and account processes, measurement, attribution, and performance reporting.
• Ability to use pipeline and campaign data to diagnose performance, make trade-offs, redirect investment, and connect multiple channels into a coherent market plan.
• Understanding of French enterprise buying dynamics and the ability to apply local customer, industry, cultural, and regulatory context.
• Ability to balance local needs with regional and global priorities in a matrixed international organization; strategic and hands-on execution skills with strong commercial judgment and operational discipline.
• Fluency in French and English required.
• Motivation to help organizations across Southern Europe adopt transformative AI technology responsibly.

Culture & Benefits

• Hybrid work based in Paris, France.
• Regular travel across Southern Europe and to London is required.
• Close collaboration with Sales, GTM, Marketing Operations, Product Marketing, Customer Marketing, Partners, Communications, Events, and regional leadership.
• Work within an organization focused on responsible and widespread AI adoption.
• OpenAI is an equal opportunity employer and provides reasonable accommodations for applicants with disabilities.