Growth and Go-to-Market

Location: Paris, France. Hybrid role with remote work flexibility and valued in-person collaboration. Hiring is also mentioned across France, Spain, Belgium, and Canada.

Company

hirify.global is a health insurance and prevention company integrating insurance, prevention, and care into a single user experience, with more than 1M members and 40K partner companies.

What you will do

• Build hirify.global Precision's direct-to-member CRM and lifecycle engine, including segmentation, behavioral triggers, sequences, and in-app moments.
• Use product data to identify relevant members, position Precision across hirify.global products, and improve activation, retesting, renewals, and reactivation.
• Develop the B2B offer, business model, pricing logic, sales motion, and materials for client companies and HR buyers.
• Expand Precision to the open market through B2C health and e-commerce acquisition, paid channels, influence, partnerships, and brand.
• Create demand, define value propositions, write and launch campaigns, and collaborate with product, brand, medical, legal, marketing, sales, and account management teams.
• Measure funnels, cohorts, holdouts, and channel performance, then prioritize experiments and iterate on results.

Requirements

• Fluent French and English.
• Experience growing a B2C product from its early days, ideally as the first growth or go-to-market person for a subscription product in health, wellbeing, or e-commerce.
• Ability to select, execute, measure, and prioritize growth channels and creative angles.
• Experience with lifecycle and CRM at scale, including segmentation, behavioral triggers, and in-app moments using Customer.io, Braze, or an equivalent platform.
• Strong analytical skills: funnel analysis, cohort building, holdout testing, and measuring subscribers, retention, and revenue.
• Hands-on execution and strong copywriting, from strategy and messaging through campaign production and dashboards.
• Ability to communicate complex medical topics clearly and desirably while maintaining claims that withstand physician scrutiny.
• Customer-focused approach, including regular member conversations and comfort speaking with HR directors.
• Daily fluency with AI for assets, copy variants, segments, analyses, and tools, while applying judgment to shipped work.
• Strong personal interest in health and persistence in overcoming blockers.

Nice to have

• Experience with regulated health communication, including claims, health data, or medical services.
• B2B2C, employee benefits, or HR tech experience.
• Paid acquisition and influencer marketing experience in B2C.
• Experience with pricing and packaging subscription offers.
• Personal experience with health tracking, blood tests, or supplements.

Culture & Benefits

• Small, fast-growing crew with the resources of a large French scale-up and a short feedback loop.
• Opportunity to build a new prevention category and develop a product serving hirify.global's existing member base.
• Remote work flexibility alongside an emphasis on in-person collaboration.
• Innovative working methods, defined cultural values, and a stimulating environment.
• Perks designed to support efficient work and high-quality time with colleagues.