Growth Marketing Specialist (Energy Management)

Location: Obernai or Paris, France; Frankfurt am Main or Blieskastel, Germany. Permanent contract with an onsite role based at one of these locations.

Company

hirify.global develops solutions for the electrical industry and is transforming its marketing function into a strategic, customer-centric growth partner.

What you will do

• Own the growth marketing strategy for the Energy Management segment and transversal projects across the full customer journey, from awareness and demand generation to conversion and retention.
• Translate business priorities into segmented, multi-year marketing roadmaps, measurable objectives, and actionable calendars aligned with enterprise and regional priorities.
• Develop and optimise multi-channel, data-driven funnels, value propositions, messaging, automated journeys, content ecosystems, media strategies, and multi-market campaigns.
• Connect product and solution launches with customer-focused storytelling and tailored value propositions for audiences such as specifiers and panel builders.
• Define campaign priorities and briefs for Content Marketing and Digital teams, aligning Sales, Product, CRM, Analytics, and other cross-functional stakeholders.
• Own campaign budgets and performance measurement, optimising for pipeline impact, sales-qualified leads, and incremental revenue through insights and experimentation.

Requirements

• 5 to 10+ years of experience in a similar position, including proven B2B marketing experience for Energy Management solutions, EV charging infrastructure, eMobility services, Smart Energy or smart buildings, Solar, Storage, or energy optimisation ecosystems.
• Experience or exposure to relevant market players, including Charge Point Operators, fleet operators, electrical contractors and installers, specifiers and consultants, facility managers, and energy managers.
• Master’s degree in Marketing, Data Analytics, Statistics, Business Analytics, or a related field from a business school, university, or engineering school.
• Demonstrated results in customer acquisition, product campaigns, and product launches across the full marketing funnel, including ownership of campaign budgets.
• Strong market orientation and network, with the ability to understand and influence key market players beyond their products.
• Excellent cross-functional collaboration with Sales, Product, Content, Digital/CRM, and Analytics teams.
• Strong communication and stakeholder management skills with senior counterparts; assertive, highly autonomous, and ownership-oriented.
• Fluent English required. French or German is a strong plus.

Nice to have

• Technical background or strong technical interest.
• French or German language skills.

Culture & Benefits

• Personalised onboarding programme.
• Learning and development opportunities through hirify.global Group’s Hi University.
• Internal career opportunities; more than 25% of recruitments are through internal mobility.
• Collaborative Marketing & Digital environment focused on customer-centric strategies, digital transformation, sustainable growth, and measurable business impact.

Hiring process

• CV screening followed by an initial phone exchange with a recruiter.
• First interview with the hiring manager and recruiter.
• Second interview with the N+2 and HR manager.