Customer Marketing Automation (AI)

Location: Flexible location in London or Copenhagen, with a hybrid working model.

Company

hirify.global is a SaaS workforce scheduling platform headquartered in Copenhagen and acquired by Xero in 2021, serving hundreds of thousands of users worldwide.

What you will do

• Define hirify.global’s customer marketing strategy, operating model, segmentation logic, tools, and measurement framework across the UK, Nordics, and Germany.
• Build always-on, one-to-many lifecycle engagement through email, in-product, social, and website channels, adapting programmes for local markets.
• Lead feature adoption, upsell, expansion, subscription-plan, and pricing communication campaigns in partnership with Product Marketing.
• Build the customer advocacy programme, including case studies, reviews, testimonials, referrals, customer references, and social proof.
• Support webinars, customer events, user groups, and other community-building initiatives with Regional Marketing.
• Own customer marketing metrics, use health and behavioural data to target retention interventions, and feed customer insights into Marketing and Product.

Requirements

• 4–6 years of B2B marketing experience, with clear experience in customer marketing, lifecycle marketing, or retention-focused roles, ideally in a SaaS or technology business.
• Experience building programmes, processes, disciplines, or teams from scratch rather than only maintaining existing ones.
• Multi-market experience and the ability to adapt strategy and execution for different regions, cultures, and levels of market maturity.
• Experience designing and delivering segmented, behaviour-triggered campaigns across email and in-product channels.
• Data-led decision-making using customer health scores, product usage data, and campaign performance metrics.
• Cross-functional experience with Customer Success, Customer Support, Product, and Sales.
• Familiarity with CRM and marketing automation platforms such as Salesforce, SFMC, or HubSpot.
• Customer-focused, commercially grounded, collaborative, and clear in written and verbal communication.
• Active interest in applying AI to personalisation, segmentation, content creation, and performance analysis.

Culture & Benefits

• Greenfield opportunity to define and build the customer marketing function.
• Work at the intersection of commercial growth, customer experience, retention, and expansion.
• Collaborative and ambitious marketing environment focused on craft, clarity, and execution.
• Flexible location in London or Copenhagen with hybrid working.
• Competitive salary, benefits, and opportunities to grow as the function scales.
• Equal-opportunity workplace with reasonable adjustments available during the application or interview process.