17 часов назад
Small and Medium Business Latin-American Marketing (LATAM)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Small and Medium Business Latin-American Marketing (LATAM): Leading Pan HP LATAM strategy and integrated campaign execution for SMB across multiple countries, categories, and channels with an accent on strategic planning, digital marketing, customer experience, and regional coordination. Focus on orchestrating 4P planning, adapting global campaigns for local markets, optimizing e-commerce and retail touchpoints, and consolidating performance data across LATAM.
Location: LATAM Region (Hybrid); primary location Ciudad de Mexico, Mexico, with another location in Bogota, Colombia
Company
is a technology company operating across global, regional, and local markets.
What you will do
- Define and lead the Pan LATAM strategy for small and medium businesses in alignment with global, regional, and local teams.
- Orchestrate 4P planning across Product, Price, Place, and Promotion with Category, Channel, Sales, and GTM teams.
- Manage budgets, cascade strategies across LATAM countries, and coordinate integrated communications and Pan-LATAM launches.
- Drive regional campaigns by adapting global initiatives to local market needs.
- Optimize digital, e-commerce, retail, and channel experiences, including landing pages, content, performance, and onsite experiences.
- Map customer journeys, identify toucoint gaps, consolidate local KPIs, and negotiate alliance funding.
Requirements
- 10+ years of experience in strategic marketing, planning, and regional execution.
- Proven experience in SMB, channel, and online marketing.
- Fluency in English and Spanish.
- Knowledge of retail and e-tail playbooks, ABM, and upper-funnel campaigns.
- Ability to negotiate, optimize onsite experiences, and manage budgets effectively.
- Strategic, business-first approach with the ability to convert insights into actionable plans.
- Strong leadership and stakeholder-management skills across global, regional, and local teams.
- Data-driven and tech-savvy approach using dashboards, AI, and analytics for decision-making.
- Deep understanding of LATAM market dynamics and country-specific nuances, with the ability to scale pilots and improve efficiency.
Nice to have
- Portuguese language proficiency.
Culture & Benefits
- Hybrid work arrangement in the LATAM region.
- Full-time employment schedule.
- Cross-functional collaboration across global, regional, and local teams.
- Equal employment opportunity regardless of legally protected characteristics.
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