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5 дней назад

Marketing Campaign and Web Coordinator (AdTech)

Формат работы
remote (только USA)
Тип работы
fulltime
Грейд
middle
Английский
b2
Страна
US
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

Текст:
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TL;DR
Marketing Campaign and Web Coordinator (AdTech): Creating, launching, and measuring email, web, and omnichannel marketing campaigns with an accent on audience segmentation, campaign tracking, QA, and attribution reporting. Focus on building automated email journeys, maintaining compliant audience logic, troubleshooting CMS updates, and consolidating KPI dashboards for cross-functional and executive stakeholders.

Location: Remote (United States)

Company

hirify.global is an AI-driven, data-powered healthcare engagement platform connecting life sciences companies, patients, healthcare professionals, and pharmacies through privacy-compliant audience targeting, community engagement, web solutions, omnichannel activation, and prescription fulfillment.

What you will do

  • Create accurate campaigns using audience segmentation, UTM parameters, tracking, and naming conventions.
  • Manage campaign and email calendars, trackers, assets, templates, audience lists, suppression logic, and approval workflows.
  • Build, test, and deploy newsletters, automated journeys, campaign emails, and internal emails; perform QA for rendering, links, personalization, and deliverability.
  • Manage attribution tracking, identify gaps in lead capture and conversion paths, and produce KPI reports and dashboards for stakeholders and executive leadership.
  • Support hirify.global.com and NimbleRx.com web operations, including content updates, issue troubleshooting, and bug documentation.

Requirements

  • Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience.
  • 2–5 years of experience in marketing operations, digital marketing, email marketing, or web management, preferably in B2B, healthcare, advertising, or AdTech.
  • Hands-on experience building and sending emails in an enterprise marketing automation platform such as Salesforce Marketing Cloud, HubSpot, or Marketo.
  • Working knowledge of CRM and reporting tools.
  • Working knowledge of web analytics, including GA4, and campaign tracking fundamentals such as UTMs, conversion tracking, and attribution basics.
  • Experience publishing and updating content in a CMS such as WordPress or Webflow.
  • Strong attention to detail, a QA mindset, and the ability to catch errors quickly.
  • Ability to manage multiple projects and deadlines in a fast-paced environment.

Nice to have

  • Experience with Salesforce reports and dashboards.
  • Understanding of the pharmaceutical industry.

Culture & Benefits

  • Salaried full-time employment with a patient-first focus.
  • Innovation and continuous learning with opportunities for professional growth.
  • Fast-growing environment focused on healthcare marketing, patient engagement, and measurable outcomes.

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