Principal Product Manager, Growth and Experience

Location: Remote; candidates must be based in the United States

Annual salary: $212,000 in San Francisco and New York, NY; $201,500 in Austin, Boston, Chicago, DC, Los Angeles, and Seattle; $180,000 in all other US locations.

Company

hirify.global is a public benefit company and social change platform with 100M users and more than 40,000 campaigns launched monthly. The role supports Ideas for Change, a product focused on civic participation, public input, representative dialogue, and policy change, operating as a startup within hirify.global.

What you will do

• Set baselines for conversion, CAC, and return rates across Ideas for Change and identify the largest funnel drop-offs.
• Build and execute growth plans across acquisition, landing pages, activation, idea voting, goal voting, and policy voting.
• Improve the end-to-end voting journey and deliver measurable conversion gains between stages.
• Design touchpoints and habits that bring participants back through each voting round.
• Grow earned reach through social sharing, referrals, and viral loops.
• Align design, engineering, data, and other teams around growth bets and experimentation.

Requirements

• 8+ years of product management experience, including significant ownership of growth, engagement, or conversion outcomes for a consumer-facing product.
• Experience owning a multi-step user funnel end to end, from acquisition to repeated use, with a clear account of what improved the metrics.
• Experimentation experience covering hypothesis, testing, and decision-making in a high-traffic consumer product.
• Proficiency designing retention and re-engagement through habits, triggers, and return loops.
• Experience driving earned or organic growth through sharing, referral, or viral loops.
• Ability to understand acquisition, conversion, and CAC across the funnel and create strategic growth plans.
• Ability to use data to identify drop-offs between idea, goal, and policy voting and design tests to determine why they occur.
• Experience using AI tools on real work and actively building consistent AI practices.

Culture & Benefits

• Full-time remote work for candidates based in the United States.
• Unlimited PTO and 18 weeks of fully paid parental leave.
• 100% company-paid healthcare premiums and additional wellness benefits.
• Work in an open platform serving diverse viewpoints, with exposure to campaigns and opinions that may contrast with personal values.
• Equal opportunity employer with reasonable accommodations available throughout the recruitment process.

Hiring process

• Recruiter screen, hiring manager screen, and an asynchronous work sample based on a realistic product and analysis task.
• Case study or structured working session, followed by final interviews with cross-functional team members.
• Reference checks.