Marketing Lead - Government Industry

Location: Hybrid role open to candidates in the San Jose and Irvine, California; Dallas, Texas; and Doral/Miami, Florida metro areas, with office attendance a minimum of two to three days per week. Up to 20% travel is required for internal meetings, team events, conferences, and on-site events.

Annual salary: $150K–$220K, depending on location and experience.

Company

hirify.global develops technology solutions that support collaboration, productivity, and continuity for teams and organizations.

What you will do

• Create marketing strategies, integrated campaigns, and programs that build awareness, generate demand, and nurture qualified government IT decision-maker leads.
• Develop audience insights covering government IT buyers, influencers, buying processes, procurement regulations, and market trends.
• Create and maintain messaging, personas, competitive positioning, customer journeys, and marketing content such as white papers, datasheets, digital ads, presentations, and sales enablement materials.
• Build co-marketing and enablement initiatives with channel marketing and sales enablement teams to help partners position and sell hirify.global for Government solutions.
• Engage alliance partners, industry organizations, and influencer communities with partnership marketing, communications, and business development teams.
• Analyze campaign performance, measure impact, optimize spend, and shape strategy with analytics, demand generation, and channel marketing colleagues.

Requirements

• Proven relevant B2B vertical marketing experience in the technology sector.
• Deep understanding of and experience marketing to government IT decision-makers and channel partner audiences in US and global markets.
• Channel marketing experience.
• Ability to collaborate and influence across functions and groups in a highly matrixed organization and with external agencies and partners.
• Ability to translate insights into plans and execute high-impact ideas and tactics aligned with business objectives.
• Excellent writing, editing, presentation, and public speaking skills.
• Strong analytical skills and a track record of delivering exceptional business results.
• Bachelor’s degree or equivalent industry experience.

Culture & Benefits

• Flexible hybrid work model combining remote and on-site work according to role and team needs.
• Full-time employment with medical, dental, vision, 401(k), flexible spending, insurance, paid time off, paid holidays, parental leave, and other benefits.
• Additional benefits include tuition reimbursement, commuter benefits, wellness programs, employee stock purchase opportunities, legal support, and product discounts.
• Inclusive workplace focused on collaboration, equality, environmental responsibility, and employee wellbeing.
• Travel is required for internal meetings, team events, industry conferences, and on-site events, up to approximately 20%.