Director, Region Marketing (Sports Marketing)

Location: US – Remote, United States; applicants must be currently authorized to work full time in the United States. Travel required: 26%–50%. No relocation provided.

Salary: $169,000–$200,000 annual base pay, plus a 30% annual incentive reference value.

Company

hirify.global is a global beverage company marketing a portfolio of more than 250 products and brands.

What you will do

• Develop and implement regional business plans and integrated activation programs for brands, bottlers, channels, customers, and asset partners.
• Lead marketing partnership strategy, asset planning, acquisition and renewal collaboration, and top-to-top relationship management.
• Coordinate sponsorships, e-marketing, local advertising, consumer and shopper promotions, packaging, POS, PR, fan engagement, experiential, retail, community, B2B, social, digital, and mobile activations.
• Leverage sponsorship benefits and manage asset inventory, including tickets and team trips, in line with company policy.
• Prepare briefs for creative, advertising, packaging, promotions, and merchandising agencies and direct creative activation work.
• Manage budgets and ensure regional marketing materials protect company rights, trademarks, and investments.

Requirements

• 5 or more years of experience required, preferably with experiential or sports agencies supporting CPG and/or beverage businesses.
• Knowledge of brand strategy and its application across channels, including local marketing.
• Knowledge of consumption occasions, shopper messaging, and activation methods.
• Proven track record of achieving sustainable results.
• Sports marketing experience with a team, league, agency, or client.
• Strong social, digital, and mobile background.
• Knowledge of brand standards, trademark use, legal guidelines, visual identity, agency capabilities, league rules, shopper marketing principles, rules development, and legal approval processes.
• Must be authorized to work in the United States and must not require employment-based visa sponsorship.

Culture & Benefits

• Work with iconic and innovative beverage brands across a portfolio of more than 250 products.
• Collaborate with diverse customers and cross-functional partners through a global network.
• Medical, financial, and other benefits may be available depending on the position.
• Inclusive, curious, empowered, agile, and continuous-learning work culture.