Director, Advanced Analytics (Marketing Analytics)

Location: New York, New York; hybrid work arrangement

Salary: $175,000–$195,000 per year

Company

Horizon Next is hirify.global’s data-driven marketing organization, providing brand strategy, media planning and investment, and analytics across marketing channels.

What you will do

• Manage and mentor a growing analytics team and oversee modeling inputs and outputs.
• Create and scale analytics methodologies and a replicable statistical framework across multiple clients.
• Develop, train, and productionalize statistical models for media optimization and client business results.
• Build marketing mix models, diminishing returns analyses, campaign tests, and measurement approaches for media ROI.
• Partner with clients, account teams, Business Intelligence, Data Engineering, vendors, and internal stakeholders to define challenges and execute solutions.
• Spearhead analytical initiatives and maintain effective client and business relationships.

Requirements

• Master’s degree in a mathematical or quantitative discipline such as Statistics, Economics, or Predictive Analytics, or comparable knowledge of statistics and mathematics.
• At least 5 years of experience in data and analytical functions in an agency or consulting environment, including at least 3 years managing teams; preferred experience states 4–6 years in advanced analytics and 2–4 years managing teams.
• Proficiency in Python, R, and SQL, including data wrangling, regression, and machine learning functions.
• Experience with DTC and data-heavy clients is required.
• Ability to develop proprietary statistical models, design A/B tests, execute marketing mix models, and build multi-touch attribution algorithms.
• Experience with marketing response modeling, including Cost per Acquisition and Return on Investment analysis.
• Familiarity with advertising platforms and ad tech, including DCM, TTD, DV360, and SEM.
• Ability to work hands-on with data, communicate with clients, translate technical topics into business terminology, and respond to unexpected questions.
• Strong problem-solving skills, creativity, proactivity, ability to manage multiple projects, and an entrepreneurial spirit.

Nice to have

• Deep expertise in advertising platforms or the ad tech industry.
• Experience in media or an adjacent field.

Culture & Benefits

• Fast-paced, high-growth, and highly visible work across evolving client and media challenges.
• Inclusive environment focused on employee perspectives, growth, and opportunity.
• Health, life, disability, retirement, and company-paid holiday benefits.
• Unlimited paid time off, mental health and wellness resources, pet insurance, childcare resources, fertility assistance, identity theft insurance, and fitness reimbursement.
• Discretionary bonus and competency-based compensation approach.