Director, Audience Solutions and Activation (CPG)

Location: Remote within the United States; requires ability to work East Coast hours

Annual base salary: $150,000–$200,000, depending on experience, plus potential performance-based bonus and company equity.

Company

hirify.global provides privacy-compliant, real-time consumer spending and healthcare data analytics to investment firms and global brands.

What you will do

• Translate client briefs, RFPs, and account-team requests into custom CPG audience solutions.
• Build audiences with AI tools; review queries and counts and adjust lookback windows, purchase frequency, category breadth, precision, and scale.
• Maintain the audience taxonomy and data dictionary, recommending segments to add, remove, or redefine.
• Create client-facing recommendations and participate as the audience expert in client calls, pitches, and RFP responses.
• Monitor audience performance and identify trends that indicate valuable new audiences.
• Partner with engineering and product teams to improve AI workflows and develop an AI agent that builds audiences.

Requirements

• 7+ years of experience in ad tech, retail media, or data marketplaces in audience, product, or customer success roles.
• Experience working with CPG, grocery, convenience-store, snacks, or beverage clients.
• Hands-on experience building audience segments for activation and using LiveRamp; familiarity with DSPs and marketplaces.
• Hands-on SQL experience with Snowflake, BigQuery, Databricks, or similar tools.
• Strong understanding of audience definition and sizing, including trade-offs between precision and scale.
• Ability to review and edit AI-generated queries, validate counts, and correct audience definitions.
• Strong storytelling and client presentation skills.
• Comfort using AI tools as part of everyday work.

Nice to have

• Background at a CPG purchase-data or shopper-audience company, retail media network, or audience and identity provider.
• Exposure to campaign measurement and attribution.

Culture & Benefits

• High-performance, data-driven environment focused on serving leading investors and brands.
• Opportunity to shape a growth market and influence international scaling.
• Work-from-home flexibility.
• Performance-based bonus, company equity, and 401(k) matching.
• Subsidized health benefits, paid parental leave, and flexible, generous time off.