Marketing & Client Development Senior Specialist – Digital Experience, Web

Location: New York, United States; default hybrid schedule with in-office presence and work-from-home days.

Annual salary: $93,000–$105,000, depending on geographic location, experience, and skills.

Company

Global law firm with more than 3,000 employees and partners worldwide, operating with a collaborative one-firm culture.

What you will do

• Manage high-volume content entry and formatting in the CMS for insights, biographies, news, and other digital content.
• Audit websites, resolve broken links and formatting issues, and optimize images, videos, graphics, page performance, and accessibility.
• Build and optimize campaign landing pages using established design components to support lead generation and client engagement.
• Manage offshore developer tickets, provide requirements, perform UAT, and support testing of CRM, MAP, and other technology integrations.
• Implement SEO metadata, including title tags, meta descriptions, alt text, and defined on-page SEO tactics.
• Monitor accessibility and web analytics, maintain event tracking, support CMS users, and document internal procedures.

Requirements

• 4+ years of directly applicable experience in marketing or business development, preferably in strategy, transformation, or growth functions.
• Hands-on web development or authoring experience with HTML, CSS, and CMS platforms.
• Experience with SEO, AEO, and GEO strategy and optimization, including schema markup and industry-standard SEO tools.
• Advanced web strategy skills, including personalization, testing, and analytics.
• Experience with various web experience and orchestration technologies, including digital asset and project management tools.
• Proven analytical and critical thinking skills, judgment, autonomy, escalating ownership, and ability to work independently.
• Ability to become a resource and mentor to others, organize and prioritize multiple activities, communicate effectively, collaborate, and maintain confidentiality of firm information, projects, and client data.
• After orientation, proficiency with Microsoft Office, iManage, and other firm applications.
• Ability to work extended or weekend hours and travel as required.

Nice to have

• Bachelor’s degree.
• Prior legal industry or professional services experience.

Culture & Benefits

• Hybrid work philosophy combining in-office collaboration with work-from-home flexibility.
• Medical, dental, vision, HSA, FSA, life insurance, AD&D, long-term care, disability, commuter, backup care, parental support, fertility, and parental leave benefits.
• Benefited employees receive 21 days of paid time off, 10 paid holidays, and firm-paid insurance and short-term medical benefits.
• Professional environment emphasizing quality, consistency, digital-first thinking, collaboration, professionalism, and entrepreneurial initiative.

Hiring process

• New employees attend a detailed benefits orientation after joining.