Marketing Manager (AI)

Location: Hybrid, Kadıköy, İstanbul, Türkiye

Company

hirify.global is an AI-powered precision medicine platform that helps cancer patients discover and access clinical trials. Founded in 2015 and headquartered in the US, the company operates globally and partners with pharmaceutical companies, contract research organizations, and healthcare systems.

What you will do

• Own and execute the global marketing strategy, with a strong focus on the US market, patient recruitment, and business growth.
• Lead, mentor, and develop the marketing team; establish objectives, KPIs, performance expectations, budgets, and accountability frameworks.
• Own patient acquisition and oversee Google Ads, Meta Ads, paid social, search, experimentation, full-funnel optimization, forecasting, and performance measurement.
• Develop global brand positioning, integrated campaigns, content marketing, thought leadership, social media, public relations, and corporate communications.
• Partner with Product and Commercial teams on positioning, messaging, go-to-market strategies, product launches, clinical study campaigns, and sales enablement.
• Oversee healthcare and industry events, partnerships, traditional marketing, reporting dashboards, cross-functional workflows, and regulatory compliance.

Requirements

• 8+ years of marketing experience, including significant exposure to growth marketing, performance marketing, digital acquisition, and broader marketing strategy.
• Proven experience leading and developing marketing teams, managing performance, and overseeing multiple marketing workstreams.
• Track record of building and executing marketing strategies that deliver measurable acquisition, engagement, and business growth.
• Strong understanding of paid acquisition, particularly Google Ads and Meta Ads, including campaign economics, optimization, and budget management.
• Experience managing substantial marketing budgets and allocating resources across digital and traditional channels.
• Ability to lead integrated initiatives across growth, brand, content, product marketing, and events.
• Strong analytical capabilities using marketing analytics, attribution, CRM, and performance reporting tools.
• Experience developing and executing marketing strategies for the US market, including understanding of US customer behavior, channels, and competitive dynamics.
• Excellent stakeholder management, communication, and presentation skills, including direct work with senior leadership.
• Ability to balance strategic planning with hands-on execution in a fast-paced, evolving environment.
• Excellent English communication skills.

Nice to have

• Experience in healthcare, health-tech, digital health, oncology, clinical research, or other regulated industries.
• Familiarity with patient acquisition, patient engagement, clinical trial recruitment, or healthcare consumer marketing.
• Experience marketing products or services to both B2C and B2B audiences.
• Experience scaling marketing functions within technology-driven or high-growth organizations.
• Exposure to AI-powered products, data-driven platforms, or complex digital ecosystems.

Culture & Benefits

• Hybrid work arrangement in Kadıköy, İstanbul.
• Mission-driven work focused on expanding equitable access to cancer treatment options and clinical trials.
• Global operations serving patients and healthcare stakeholders across multiple countries.
• Collaboration with executive leadership, Clinical Operations, Patient Engagement, Product, Data, Commercial, and external partners.