Staff Growth Marketing Manager (AI)

Location: London, United Kingdom; hybrid role based in the London office 3 days a week.

Company

hirify.global is a global financial technology platform behind products including QuickBooks, TurboTax, Credit Karma, and Mailchimp, serving millions of customers and small and mid-market businesses worldwide.

What you will do

• Map, measure, and optimize full-funnel customer journeys across paid, organic, and direct acquisition channels, from first visit through evaluation and purchase.
• Own the AI and CRO roadmap for homepages, pricing pages, and paid and organic landing pages across 20 websites serving the UK, EMEA, and Wider World.
• Plan and run high-velocity and large-scale web and paid tests, connecting each hypothesis to funnel-stage conversion, subscription GNS impact, and SKU mix.
• Use landing pages to test paid-media hypotheses and maintain message continuity from advertisement to page to purchase.
• Prototype and iterate with AI-native tools including Claude, GitHub for HTML prototyping, MD files, Figma, or equivalent tools.
• Design differentiated self-serve and high-touch Mid-Market journeys, support product launches, and collaborate with Marketing, Product, Web, Analytics, and Media stakeholders.

Requirements

• Hands-on CRO, AI, and funnel-optimization experience with a growth-hacking mindset, including unconventional high-velocity and large structural tests.
• Paid experience in search and/or programmatic media.
• Proven full-funnel growth experience, including diagnosing customer drop-off between stages and prioritizing work by journey-level commercial impact.
• Ability to own strategy and execution end to end, including hypothesis development, build, analysis, and scaling.
• AI-native ways of working, including GitHub for HTML prototyping, Claude or equivalent for UX ideation, and familiarity with Figma or another comparable tool.
• Strong analytical skills, including deriving insights and dashboards from raw data, identifying funnel breaks, and communicating business-impact narratives.
• Experience with rigorous prioritization, commercial-impact sizing, and personalization across low-friction self-employed and high-touch Mid-Market journeys.
• Ability to navigate cross-functional stakeholders and influence without direct authority.
• Ability to build structured roadmaps grounded in commercial outcomes.

Nice to have

• Experience scaling journey optimization and CRO across multiple markets or regions.
• Background in SaaS, fintech, or digital-first subscription businesses.
• Exposure to SMB segments, including QuickBooks, payroll, or accountant funnels.

Culture & Benefits

• Hybrid work with three days per week in the London office.
• Competitive compensation package with performance-based rewards.
• Potential eligibility for cash bonus, equity rewards, and benefits under applicable plans and programs.
• Commitment to ongoing fair-pay comparisons across ethnicity and gender categories.