Senior Growth Marketing Manager (Fintech)

Location: Remote within UTC -1 to UTC +3; listed locations are London, Belfast, Dublin, and Madrid.

Company

hirify.global is a fintech company creating financial inclusion through flexible, customer-centric financing across African markets.

What you will do

• Own reactivation and upgrade campaigns for the Repeat Phones growth pod in CleverTap.
• Transition into Digital Lending, learn cash-loan growth end to end, and take primary responsibility for the pod for a defined period.
• Move into the Lifecycle pod full-time in the second half of next year, reporting to the Lifecycle CRM Lead.
• Build and run multi-channel campaigns across SMS, WhatsApp, push notifications, and in-app messaging against pod goals.
• Track funnel performance, identify drop-off points, and run structured experiments across creative, audience, incentives, and timing.
• Document successful approaches in playbooks and maintain reliable campaign tracking and data quality.

Requirements

• 5+ years of experience in growth, performance, or lifecycle marketing.
• Experience ideally gained in fintech, telecommunications, or e-commerce, with ownership of campaign or pod outcomes.
• Ability to assess what is working in a growth pod, identify opportunities, and make prioritization decisions independently.
• Interest in progressing toward direct pod leadership and managing multiple growth motions.
• Hands-on fluency with CRM platforms such as CleverTap, Braze, or similar.
• Ability to read and interpret funnels and cohorts.
• Comfort working across two pods and transitioning into a third area amid ambiguity.
• Strong presence and communication skills to build trust with senior leads across different pods.

Culture & Benefits

• Fully remote work with flexible working arrangements.
• Collaboration with diverse teams across the UK, Europe, and Africa.
• Professional development programmes and coaching partnerships.
• Family-friendly policies, well-being support, and career growth opportunities.
• Work focused on financial inclusion for women, youth, low-income communities, and other traditionally excluded customers.