Brand Manager (Ecommerce)

Location: Hybrid role based in Richmond, UK. The office is closed every other Friday, with 8 additional remote working days.

Company

hirify.global provides tailored dog nutrition through personalised meal plans delivered monthly and operates as a certified B Corp with backing from Purina.

What you will do

• Lead integrated brand campaigns and activations end to end, including objectives, briefs, budgets, timelines, stakeholders, and evaluation.
• Own the annual brand calendar and coordinate campaigns, product launches, organic social, and key customer moments.
• Develop brand and communications plans for new product launches across Innovation, Commercial, Creative, Marketing, and Digital teams.
• Shape brand positioning, campaign ideas, messaging, and consistent brand expression across customer touchpoints.
• Lead the organic social strategy and direct freelance content creators and community managers.
• Track campaign results and customer feedback, turning insights into recommendations and brand improvements.

Requirements

• Experience in a brand role at a consumer business, with a track record of delivering brand strategy through campaigns and launches; DTC and/or subscription experience is preferred.
• Deep understanding of brand positioning, brand identity, and tone of voice, with care for distinctive and consistent execution.
• Experience setting strategy and direction for organic social and creator partnerships, including platform trends, best practices, and community relevance.
• Sharp creative judgement and confidence to challenge constructively.
• Ability to brief clearly, champion the brand, and collaborate across Creative, Commercial, Marketing, Innovation, and Digital teams.
• Commercial awareness, balancing long-term brand equity with short-term results and using customer insight, brand tracking, and performance data to demonstrate impact.
• Energy, curiosity, ownership, a can-do attitude, and the ability to keep work moving from idea to delivery.

Culture & Benefits

• Certified B Corp with social and environmental standards embedded in the business.
• Private healthcare through AXA.
• 9-day fortnight, with the office closed every other Friday.
• 25 days of annual leave plus 8 additional remote working days.
• Equal opportunity employer with a structured recruitment process and reasonable adjustments available.

Hiring process

• CV review by the Talent Acquisition Team followed by a call with the TA Team.
• Video call with the hiring manager, followed by a task presentation to an interview panel if successful.
• Final 30-minute video call with brand team peers.