Martech Manager

Location: London; hybrid workplace

Company

hirify.global is a branded television broadcaster and streaming service delivering entertainment, factual, comedy and drama content to UK and Irish audiences through multiple broadcast and digital platforms.

What you will do

• Bridge raw data and marketing execution by enabling marketing teams, agencies and partners to access and use first-party data in campaigns.
• Coordinate first-party data requirements, create technical data briefs, and implement and optimise processes across CDPs, customer engagement platforms, data clean rooms and attribution tools.
• Oversee and document how marketing data is structured and used across paid and owned media channels.
• Maintain AppsFlyer and optimise event tracking with Marketing, Data and Product teams for attribution across marketing investments.
• Support GDPR and data privacy compliance, targeted advertising segment delivery, and vendor collaboration.
• Translate marketing requirements into product requests, define success criteria, conduct UAT, and support governed AI use cases across marketing workflows.

Requirements

• Experience in app, CTV and digital marketing environments.
• Hands-on experience implementing, maintaining and optimising first-party data and Martech tools.
• Experience building and analysing audiences and behaviours using first-, second- and third-party data.
• Essential knowledge of mobile marketing analytics platforms and CDPs, preferably AppsFlyer and Mediarithmics, to ensure correct data flows across platforms.
• Essential knowledge of Braze, mParticle or alternative customer data and engagement platforms.
• Experience with Performance Marketing analytics and familiarity with cloud-based data storage and analytics platforms such as Snowflake and AWS.
• Experience using AI tools, including OpenAI Codex or comparable platforms.
• Ability to translate marketing requirements into technical briefs and explain technical concepts to non-technical stakeholders; simplify complex problems, manage priorities across multiple projects, build senior stakeholder relationships, collaborate across departments, communicate clearly, and work with strong attention to detail and critical thinking under pressure.

Culture & Benefits

• Hybrid working environment in London.
• Emphasis on strategic thinking, digital-first working, experimentation, collaboration and adapting to change.
• Commitment to psychological safety, empathy, diversity, inclusion, fairness and respect.
• High-performance culture with ambitious goals, support and challenge.
• Equal opportunity commitment and an inclusive environment where employees can develop their careers.

Hiring process

• Recruiter phone screen.
• First-stage video interview followed by a second-stage in-person interview.
• Offer stage after the interviews.