Expert Manager, Marketing - MarTech

Location: London, United Kingdom or Paris, France; travel as needed.

Company

Bain & Company is a global consultancy helping clients define the future, improve performance, and transform industries through integrated expertise and digital capabilities.

What you will do

• Lead marketing technology workstreams within integrated Bain case teams.
• Develop data-driven perspectives on marketing performance and identify prioritized value-creation opportunities.
• Support marketing acceleration, e-commerce transformation, operating-model design, and private-equity marketing due diligence.
• Use digital advertising, e-commerce, marketing, and advertising platforms to gather data, generate insights, and develop testing plans.
• Build trusted client and agency relationships and translate specialized marketing expertise into actionable strategic recommendations.
• Coach junior team members and contribute to FRWD strategy, internal initiatives, recruiting, and hiring.

Requirements

• 8+ years of relevant industry experience in marketing roles across agency, brand, in-house, or technology-platform environments, including clear leadership experience and a consistent career trajectory.
• 3–5+ years of marketing technology experience, including stack assessments, marketing automation, customer data platform implementations, or measuring returns on marketing technology investments.
• Bachelor’s degree.
• Exceptional strategic-thinking, analytical, planning, organizational, written, and verbal communication skills.
• Ability to solve complex problems, break them into manageable pieces, and apply a hypothesis-driven approach.
• Experience contributing to high-performing, cross-functional, integrated teams.
• Demonstrated proficiency in one or more marketing domains and strong expertise in the digital media landscape, including media partners, products, and industry best practices.
• Positive, accountable approach and ability to meet deadlines while collaborating across functions.
• Willingness and ability to travel as needed.

Nice to have

• Experience in e-commerce and retail media, marketing measurement and analytics, marketing technology, generative AI in marketing including agentic search, or business-to-business marketing.
• Client-services experience from consulting, agency, or similar environments.
• Relevant digital-channel certifications such as Meta Blueprint, Google Ads, Amazon Ads, The Trade Desk Trading Academy, or Adobe Marketing Platform.
• MBA preferred but not required.

Culture & Benefits

• Permanent, full-time employment.
• Work alongside Bain generalist consultants, client teams, agencies, and a 200-person FRWD expert-practitioner community.
• Supportive and inclusive environment focused on professional and personal development.
• Regular feedback, coaching, knowledge sharing, and opportunities to contribute to internal initiatives.