Ecommerce Personalisation Specialist

Location: London, England, United Kingdom; Poland St, London, UK

Company

Frasers Group operates a portfolio of sports, premium, luxury, and retail brands including hirify.global, Sports Direct, USC, Frasers, and GAME.

What you will do

• Support the personalisation roadmap by using data insights to identify customer journey touchpoints and improvement opportunities.
• Create recommendation strategies across sites, including setup, monitoring, and success measurement.
• Implement and manage personalisation tools, optimise third-party platforms, and maintain day-to-day relationships with suppliers.
• Build and analyse A/B tests to validate hypotheses and measure on-site personalisation impact.
• Develop personalised content, monitor user behaviour, analyse trends, and identify customer journey improvements.
• Collaborate with CRM, marketing, and personalisation teams on messaging, customer segmentation, and competitor analysis.

Requirements

• Proven experience in digital optimisation, product management, or analytics.
• Proven experience reviewing on-site customer experience.
• Experience with on-site personalisation and recommendations.
• Experience using analytical tools such as GA and ContentSquare.
• Experience managing day-to-day relationships with third-party tools.
• Understanding of personalised algorithms and their effect on the customer journey.

Culture & Benefits

• Full-time role based in London.
• Head office employees spend one to two days each financial year in a store or warehouse through the Retail Reconnect programme.
• Employee recognition and reward programmes include Frasers Champion and Fearless 1200.
• Free employee gym classes, discounted gym memberships, and access to the Frasers Fit wellbeing programme.
• Free access to Retail Trust support, including a 24-hour wellbeing helpline, counselling, and financial and legal support.

Hiring process

• Shortlisted candidates may complete a recruiter interview focused on behaviour and alignment with company culture and values.
• Successful candidates can expect one or two further technically focused interviews with the hiring manager or wider team, potentially including a presentation or task.