Senior Associate, Entertainment Projects Management (Influencer Marketing)

Location: Hybrid role based in Milan, Italy, with frequent in-office events.

Gross annual pay: €25,000–€42,000.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and WPP Open to deliver personalized marketing at scale.

What you will do

• Manage assigned accounts and standard integrated communication projects from briefing and ideation through production and delivery.
• Serve as the day-to-day contact for clients and internal stakeholders, translating needs into project requirements and actionable plans.
• Coordinate strategy, media, creative, events, production, finance, administration, and legal teams.
• Own project timelines, scope of work, KPIs, and project-related financial processes.
• Coordinate external partners, creators, and talent across influencer marketing, branded content, media partnerships, and on-field activations.
• Contribute consumer insights and recommendations while escalating complex or non-standard issues appropriately.

Requirements

• 3+ years of experience in project or account management within influencer marketing, branded content, media partnerships, activations, or related communication disciplines.
• Strong consulting, problem-solving, communication, and organizational skills.
• Ability to manage multiple projects, timelines, priorities, and stakeholder dynamics.
• Advanced knowledge of influencer marketing formats, trends, metrics, and best practices.
• Proactive, accountable, solutions-oriented, and hands-on approach with a commitment to continuous learning.
• Fluent Italian and English required.
• Effective use of modern technologies, including AI.

Culture & Benefits

• Open, inclusive environment built on trust, respect, collaboration, and professional development.
• Hybrid working approach with in-office events focused on team achievements, thought leadership, and milestones.
• Corporate benefits and discounts platform, wellbeing and support programs, and employee mental health awareness days.
• Paid time off, medical, vision, dental, group retirement, accident, and company-paid life insurance benefits.
• English and multilingual language platform, e-learning access with 2,000+ courses, Ticket Restaurant, partner discounts, and tax assistance.
• Employment contract governed by CCNL Aziende del Terziario distribuzione e Servizi.