Category & Trade Marketing Specialist (Trade Marketing)

Location: Italy; candidates must be based in the Milan area. Hybrid working model combining office and home working.

Salary: EUR 50,000–58,000 gross annual fixed compensation, plus variable compensation linked to company performance.

Company

hirify.global develops and markets small domestic appliances under the Philips and other brands, with a global team of more than 6,000 employees focused on improving home living.

What you will do

• Develop and execute trade marketing strategies across key small domestic appliance categories and trade channels.
• Create and manage the national promotional calendar in alignment with marketing plans and sell-out objectives.
• Manage promotional budgets, product mix, and return on investment.
• Develop eCommerce content, including enriched product pages and banners.
• Design and execute retail visibility activities such as branded displays, demo units, and point-of-sale materials.
• Analyze listing, distribution, category sales, and retail performance, providing actionable insights to Sales and supporting retailer meetings, launches, selling stories, and product demonstrations.

Requirements

• Bachelor’s degree.
• More than 3 years of Trade Marketing experience in leading FMCG multinational companies or the electronics retail sector.
• Experience driving business growth across diverse trade channels and making data-driven decisions.
• Fluent Italian and upper-intermediate English.
• Advanced Excel and PowerPoint skills, with proficiency in Microsoft Office.
• Based in the Milan area, with strong organizational, communication, teamwork, and problem-solving skills.

Nice to have

• Sales experience.

Culture & Benefits

• Hybrid working with flexibility based on team dynamics and personal needs.
• Annual incentive programme, pension scheme, and private health insurance.
• 31 days of paid vacation, home-working and mobile phone allowances, and employee welfare benefits.
• Product discounts on hirify.global brands, including Philips products.
• Learning and career development opportunities in an inclusive international working environment.