Principal Research Consultant (AI)

Location: Remote for employees located away from iSpot offices; employees near Bellevue, WA or New York, NY work hybrid 1–3 days per week. Applicants must be currently authorized to work in the United States. iSpot cannot sponsor or take over sponsorship of an employment visa.

Target annual cash compensation: $140,183–$179,436 USD, with an 80/20 split; compensation includes base salary, variable commission for eligible roles, and annual bonus targets for eligible roles.

Company

iSpot measures the brand and business impact of TV and streaming advertising through creative effectiveness, media optimization, attribution, benchmarking, and competitive analysis solutions.

What you will do

• Act as the subject matter expert on iSpot’s creative research methodology in client meetings, demos, RFPs, and procurement reviews.
• Scope and design pre-market and custom creative studies, including questionnaires, target definitions, and success criteria.
• Analyze creative testing results and deliver actionable readouts to brands, agencies, and insights stakeholders.
• Develop custom research and reporting from iSpot’s creative database, including category, competitive, campaign, and tentpole event analyses.
• Partner with Sales, Account Executives, Customer Success, Product, Data Science, Marketing, and sample partners on opportunities, proposals, delivery, metrics, validation studies, and thought leadership.
• Monitor developments in survey methodology, sample quality, synthetic data, neuroscience, attention, and AI-based creative testing, and support internal enablement on research best practices.

Requirements

• Bachelor’s degree in Marketing Research, Psychology, Statistics, or a related field; an advanced degree is a plus.
• 10+ years of quantitative consumer or advertising research experience, including 5+ years focused on ad, copy, or concept testing.
• Experience leading creative research engagements for large enterprise brands or major agencies, ideally at an ad testing or creative effectiveness provider.
• Deep expertise in survey design, sampling, weighting, and data quality best practices.
• Strong statistical foundation, including significance testing, sample size planning, and normative benchmarking.
• Ability to translate research findings into clear recommendations for senior marketers and creative teams.
• Experience supporting the sales cycle through client presentations, RFP responses, and proposal development.
• Experience using large language models such as Gemini or ChatGPT to accelerate research design, analysis, and reporting.
• Ability to deliver high-quality analysis on tight timelines in a fast-moving, entrepreneurial startup environment and collaborate across functions.

Nice to have

• Experience with brand lift, sales lift, or marketing mix work and connections between creative diagnostics and business outcomes.
• Experience with Hispanic or multicultural research.
• Familiarity with TV and streaming advertising measurement.
• Experience applying text analytics to open-ended verbatim responses.
• Recognized industry expertise through client advisory relationships, speaking, publishing, or industry association involvement.

Culture & Benefits

• Hybrid and flexible workplace policy, with fully remote schedules available for employees in non-office-based roles located away from iSpot offices.
• Employees may be designated as full-time or part-time office-based or fully remote depending on location and work responsibilities.
• Full-time employees are eligible for standard benefits and iSpot’s equity plan with stock options.
• Non-exempt roles may be eligible for pre-approved overtime pay.
• Tools include iSpot Creative Assessment, survey design and analytics tools, Salesforce, Highspot, Zoom, Chorus, Google Suite with Gemini, and Microsoft Office with emphasis on Excel and PowerPoint.