Senior Analyst, Advanced Analytics

Location: New York, New York

Salary: $100,000–$120,000 per year

Company

hirify.global is a marketing and advertising firm founded in 1989 and headquartered in New York City, with offices in Los Angeles and Toronto.

What you will do

• Build statistical models, including Marketing Mix Modeling and Multi-Touch Attribution, to generate actionable media planning and buying insights.
• Improve the use of existing data and analytics infrastructure through automation and technology.
• Develop KPIs and reporting methodologies with media planning and brand strategy teams.
• Create data visualizations and interactive dashboards that communicate complex information clearly.
• Query and analyze database data, draw conclusions, and provide recommendations with forecasted outcomes and implications.
• Manage client expectations, present findings, and communicate measurement strategies to technical and business audiences.

Requirements

• Bachelor's degree required; Master's degree preferred.
• 1–2 years of industry experience required; 2–3 years of relevant analytical experience preferred.
• Advanced analytics and media evaluation experience is highly desired.
• Strong data manipulation and visualization skills; Excel and SQL required.
• Experience with ad-serving, ad verification, and site analytics platforms such as DCM, Innovid, Extreme Reach, IAS, DoubleVerify, Adobe Analytics, and Google Analytics.
• Familiarity with database design concepts and SQL, plus exposure to mobile, social, and tablet measurement platforms and methodologies.
• Experience with syndicated research sources and tools such as GfK, MRI, Simmons, Scarborough, IMS, Nielsen, and comScore.
• Strong analytical and strategic thinking, project management, presentation, communication, time management, and organizational skills.
• Ability to manage and prioritize multiple concurrent tasks, work independently, and explain complex technical ideas to different audiences.

Nice to have

• Master's degree.
• Tableau or Power BI experience.
• Advanced statistical modeling experience.

Culture & Benefits

• Inclusive workplace focused on belonging, diverse perspectives, employee growth, and equal opportunity.
• Health, life, and disability insurance, retirement savings plans, company-paid holidays, and unlimited paid time off.
• Mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance, and fitness reimbursement.
• Competitive total rewards package with a discretionary bonus.