Director of Paid Search (Hybrid)

Location: Hybrid role based out of Manhattan, Bethesda, or Chicago, United States

Annual salary: $140,425–$229,600

Company

hirify.global is a large United States auto insurer and member of the Berkshire Hathaway family, providing insurance products to millions of customers.

What you will do

• Own paid search strategy and roadmap for MOAT and Specialty insurance lines, aligning investment with growth, profitability, and lifetime value objectives.
• Lead and develop in-house paid search practitioners and agency partners while managing relationships with Google, Microsoft, and other search platforms.
• Manage budgets across products, states, and campaigns; adjust investment for seasonality, underwriting appetite, product availability, weather, and market events.
• Oversee account structure, keywords, audiences, bidding, ad copy, landing pages, AI-powered search experiences, and platform automation.
• Build testing and measurement programs covering ad copy, landing pages, bidding, audiences, attribution, CPA, lifetime value, incrementality, and forecasting.
• Partner with product, underwriting, data science, analytics, UX, creative, compliance, organic search, and senior leadership teams to improve quote volume, sales, conversion quality, and acquisition efficiency.

Requirements

• 10+ years of digital marketing experience, including significant hands-on paid search experience and time leading search teams.
• Experience in a conversion-driven service business such as financial services, insurance, SaaS, or banking; CPG or physical product marketing alone is not a substitute.
• Experience leading practitioners and managing a hybrid model of in-house teams and agency partners.
• Deep hands-on knowledge of Google Ads and Microsoft Advertising, including bid strategies, automation, AI-driven campaign types, targeting, and control.
• Experience managing search across multiple products or lines with different seasonality, margins, economics, and availability, including budget allocation.
• Experience with SEM bid management platforms, conversion tracking, web analytics, and the data privacy landscape.
• Experience with attribution beyond last click, incrementality testing, and forecasting for seasonal or uneven demand.
• Ability to present to senior leadership, manage up on performance, incorporate feedback, simplify complex topics, and manage multiple priorities in a fast-paced, growth-oriented organization.
• Hands-on comfort using AI tools such as Claude, Copilot, and platform-native AI, with an understanding of how AI-driven search is changing ad formats, targeting, and buyer research.

Nice to have

• Paid search experience in insurance or other regulated financial services.
• Experience with home, powersports, recreational, or other specialty insurance or consumer lines with seasonal demand.
• Experience driving cross-sell and bundling from an existing customer base through search.
• Experience managing search where product availability varies by state or region.
• Experience with AI search ad formats and measuring their performance.
• Experience leading an in-housing effort or restructuring an agency model.

Culture & Benefits

• Full-time hybrid employment with up to four weeks of remote work per year through the hirify.global Flex program.
• Inclusive, collaborative culture focused on integrity, shared success, action, and belonging.
• Personalized development programs, industry-leading training, certification assistance, mentorship, and coaching.
• Benefits include a 401(k) plan with a 6% match vested from day one, performance incentives, tuition assistance, mental healthcare, and fertility and adoption assistance.