SEM Manager (AI)

Location: Hybrid, working remotely and onsite in Mountain View, Sherman Oaks, or Austin offices; occasional travel may be required.

Salary: $84,400–$150,000 per year, plus potential annual or incentive bonus and/or restricted stock units.

Company

hirify.global provides online legal services combining technology, attorney-led solutions, and legal expertise.

What you will do

• Own a product vertical or campaign group end to end across Google Ads, Microsoft Advertising, and emerging search surfaces, including account structure, bidding governance, guardrails, testing roadmaps, and quarterly planning.
• Manage bid and budget shifts within established guardrails, recommend reallocations, and diagnose performance from click through revenue using quantified impact.
• Monitor cannibalization and interaction effects across Search, Performance Max, and AI-driven campaign types, and propose structural fixes.
• Design experiments with hypotheses, power, holdouts, and results interpretation beyond platform metrics; build and improve pacing and forecast models.
• Map LTV and revenue to value-based bidding signals, recommend target changes, and manage team routines, intake, multi-workstream projects, and analyst onboarding.
• Build reusable AI-enabled workflows or agents for research, optimization, QA, or reporting; own their QA, documentation, maintenance, and compliance review.

Requirements

• Typically 6+ years of hands-on paid search experience, including end-to-end ownership of a campaign group or vertical, or equivalent relevant experience.
• Experience managing $1M+ in annual paid search spend with end-to-end accountability, in-house or at an agency.
• Recent hands-on experience with Google Ads and Microsoft Advertising, including Performance Max and value-based or smart bidding at scale.
• Demonstrated experiment design and readout skills covering hypothesis, power, holdout, and interpretation beyond platform metrics.
• Experience building and owning a pacing or forecast model.
• Working knowledge of LTV-based optimization and how bidding signals connect to unit economics.
• Ability to build AI-enabled workflows or agents that others depend on, with rigorous QA and documentation.
• Strong SQL or equivalent and Excel skills, with clear written and verbal communication with functional leaders.
• Remote employees must have adequate internet bandwidth to support all work processes.

Nice to have

• Experience with cross-channel cannibalization or incrementality analysis.
• Experience with AI-native search surfaces, including AI Overviews, conversational search, AEO, or GEO.
• Bachelor’s degree in a quantitative or marketing field, or equivalent experience.

Culture & Benefits

• Hybrid work model with remote and onsite options at designated US offices.
• Human-in-the-loop operating model integrating AI with human judgment.
• Medical, dental, and vision insurance.
• 401(k) with matching contributions, paid time off, HSA, and FSA.
• Short-term and long-term disability insurance, fertility and mental health benefits, One Medical, and lifestyle benefits up to $250.
• Equal opportunity workplace focused on diversity, equality, and inclusion.