Associate Director, Performance Media

Location: New York, New York; hybrid work arrangement

Salary: $110,000–$135,000 per year

Company

hirify.global is a media agency providing performance media strategy and campaign management for clients.

What you will do

• Lead day-to-day client relationships for Social and Programmatic teams and provide strategic direction for media plans.
• Develop data-led investment strategies, performance recommendations, testing methodologies, and roadmaps across Social and Programmatic.
• Manage Programmatic and Social teams across multiple clients, overseeing campaign creation, implementation, tracking, analysis, and optimization.
• Review DSP and social platform setups, approve launches, monitor in-campaign changes, and coordinate makegood responses with partners and platforms.
• Build senior client and vendor relationships, identify business growth opportunities, and develop business development plans.
• Coach and mentor team members, contribute to training, and oversee career and resource planning.

Requirements

• 5+ years of directly related Programmatic experience, including DV360 and YouTube, with Social exposure focused on direct-response campaigns measured by CPA, CPL, ROI, or ROAS.
• Ability to optimize DV360 and YouTube campaigns for Demand Gen and upper-funnel media.
• Ability to interpret conversion and brand lift studies and optimize across CTV.
• Experience with Brand Suitability and Brand Safety optimizations.
• Expert understanding of programmatic buying and planning.
• Ability to train, motivate, and manage employees from entry level through manager level; direct management of Senior Planners and Planners.
• Exceptional quantitative and analytical skills, including advanced Excel skills.
• Strong interpersonal, verbal, written communication, organizational, and multitasking skills.
• Bachelor’s degree.

Culture & Benefits

• Fast-growing team with an emphasis on learning about Programmatic and Social.
• Health, life, and disability insurance; retirement savings plans; company-paid holidays; and unlimited PTO.
• Mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance, and fitness reimbursement.
• Equal opportunity workplace with a commitment to legally compliant nondiscrimination.
• Discretionary bonus and a total rewards package.