Senior Specialist, Integrated Creator Strategy & Paid Media (Social Commerce)

Location: New York City; fully remote environment

Hiring salary: $85,000–$95,000 annually, plus a discretionary performance bonus

Company

hirify.global is an independent U.S. full-funnel marketing agency managing digital media across Commerce, Search, Social, TV, and Audio, with proprietary growth and measurement technology.

What you will do

• Define platform strategies, campaign objectives, budget allocations, ROI targets, and creator selection criteria across YouTube, TikTok Shop, and Meta.
• Develop integrated creator strategies that generate high volumes of assets for paid media campaigns and lead affiliate commission structures, attribution, and fraud policies.
• Drive and optimize TikTok Shop revenue for enterprise clients as part of a dedicated social commerce team.
• Manage creator discovery, outreach, audience-quality verification, operational briefs, contracts, usage rights, and paid media permissions.
• Create and manage affiliate links, discount codes, pixel attribution, commission schedules, product gifting, and delivery tracking.
• Review content for brief adherence, CTA execution, and FTC compliance; audit affiliate statements and report ROAS, CPA, and top-performing creators.

Requirements

• 4–5+ years of experience in influencer marketing, creator strategy, digital paid media, or agency account management, with proven leadership in integrated creator campaigns.
• Experience in the Beauty space is required.
• Bachelor’s degree in Marketing, Communications, Advertising, Business Administration, or a related discipline.
• Hands-on experience with TikTok Shop and YouTube execution, including TikTok Shop GMV Max, TikTok Spark Ads, Meta Partnership Ads, YouTube BrandConnect/Affiliate, and whitelisting or allowlisting workflows.
• Proficiency with ROAS, CPA, CTR, Hook Rates, CreatorIQ, TikTok Ads Manager, Meta Ads Manager, and Google Analytics.
• Understanding of affiliate mechanics, promotional code and link tracking, pixel attribution, and commission structures across e-commerce platforms.
• Ability to prioritize multiple client relationships, complex logistics, gifting pipelines, and cross-team workflows.
• Superior oral, written, presentation, client-pitching, and enterprise communication skills.

Culture & Benefits

• Fully remote environment with flexible unlimited paid time off and 20 paid holidays.
• Medical, dental, vision, life, disability, flexible spending accounts, and unlimited telemedicine and teletherapy.
• Retirement plan with a match of up to 4% of contributions at 100%.
• Parental leave: 16 weeks at 100% pay for birthing parents and 12 weeks for partners after birth or adoption.
• Learning on demand, mentorship, leadership and management development programs, wellness benefits, giving programs, and equity.