Sr. Manager, IT Omnichannel Lead (MarTech)

Location: Cambridge, MA; hybrid work arrangement

Base salary: $140,000.00–$187,250.00 per year

Company

hirify.global is a mid-sized biotechnology company developing life-changing medicines with the stability and resources of an established business.

What you will do

• Drive delivery of MarTech and omnichannel capabilities within a SAFe Agile Release Train through PI Planning, PI execution, backlog readiness, and dependency management.
• Translate marketing, data, and compliance needs into epics, features, and stories while prioritizing work for business value.
• Connect marketing data foundations to activation for segmentation, personalization, decisioning, and measurement across HCP and patient journeys.
• Align data models, KPIs, data availability, and omnichannel roadmap commitments with data engineering, analytics, and governance teams.
• Embed consent and preference management across data ingestion, MarTech activation, email, SMS, web, CRM, and digital engagement workflows.
• Identify delivery risks and trade-offs, coordinate cross-functional resolution, and provide clear recommendations to Product Managers and the RTE.

Requirements

• Bachelor’s degree in a related field.
• 7+ years of experience in a related field, including at least 2+ years in the Biopharma industry.
• Experience delivering MarTech and omnichannel capabilities in an enterprise, regulated environment.
• Strong MarTech knowledge covering marketing automation, CRM, web, content, and decisioning platforms.
• Deep marketing data expertise in sourcing, modeling, governance, segmentation, personalization, and activation.
• Experience partnering with marketing data foundations or enterprise data platforms such as Snowflake or equivalent.
• Hands-on experience with marketing consent and preference management, including opt-in, opt-out, and channel-specific consent.
• Hands-on SAFe delivery leadership, including Agile Release Train participation, PI Planning, PI execution, backlog readiness, and dependency management.
• Product Owner or delivery leadership experience translating business needs into epics, features, and stories, with demonstrated cross-functional leadership across marketing, data, IT, legal, and compliance.

Nice to have

• Experience with 360-degree marketing data initiatives such as HCP 360, Patient 360, or Customer Data Foundations.
• Familiarity with activating curated segments, decisions, or signals from data platforms into MarTech tools.
• Working knowledge of omnichannel measurement and analytics, including engagement metrics, attribution, learning agendas, and KPI definitions.

Culture & Benefits

• Full-time employment with short- and long-term incentives, including cash bonus and equity opportunities.
• Medical, dental, vision, life, disability, fitness, and wellness benefits.
• At least 15 vacation days, end-of-year shutdown time, up to 12 company holidays, personal significance days, and 80 hours of sick time annually.
• Paid maternity and parental leave, 401(k) matching, employee stock purchase plan, and tuition reimbursement up to $10,000 per year.
• Inclusive culture focused on collaboration, learning, growth, and employee resource group participation.