Product Manager, Digital Experiences - Mattel Digital Studio

Location: El Segundo, California, United States; in-office Monday–Thursday and work from home on Fridays

Salary: $140,000–$160,000 annual base pay range

Company

hirify.global is a global toy and family entertainment company whose offerings include toys, content, consumer products, digital experiences, and live experiences across a portfolio of owned and licensed brands.

What you will do

• Own the strategy, discovery, definition, launch, optimization, and growth of digital experiences leveraging hirify.global brands and intellectual property.
• Lead 0-to-1 product development from concept and opportunity sizing through MVP definition, launch, and post-launch iteration.
• Build product strategies, business cases, roadmaps, requirements, PRDs, launch plans, and decision frameworks.
• Manage established platforms by improving engagement, retention, monetization, operating efficiency, and scalability.
• Define and track metrics including engagement, retention, conversion, monetization, toy revenue lift, user satisfaction, cost, and learning milestones.
• Coordinate design, production, engineering, analytics, marketing, legal, privacy, safety, brand, finance, DTC, gaming, and external partners.

Requirements

• 5+ years of product management experience building consumer-facing digital products, apps, platforms, services, ecommerce experiences, fan communities, subscriptions, or other digital experiences.
• Demonstrated success taking digital products from concept through launch and post-launch growth, with measurable business impact, adoption, engagement, retention, monetization, or operational improvement.
• Strong product strategy skills covering customer problems, opportunity sizing, MVP definition, prioritization, roadmaps, and recommendations with incomplete information.
• Experience connecting product decisions to revenue, margin, engagement, retention, acquisition, first-party data, brand value, and operating leverage.
• Experience developing business cases, funding recommendations, executive materials, or strategic decision narratives.
• Strong analytical judgment and ability to define metrics, interpret performance, identify insights, and recommend scaling, optimization, pivoting, pausing, or sunsetting.
• Excellent cross-functional leadership and communication skills across creative, technical, business, and brand stakeholders.
• Strong execution discipline, including planning, dependency management, vendor coordination, launch readiness, risk tracking, and follow-through.
• Experience with agile product development, discovery, launch, lifecycle management, post-launch optimization, and concise written communication for working teams and senior leaders.

Nice to have

• Experience in entertainment, consumer products, kids or family products, digital media, subscriptions, DTC, fan platforms, or branded digital experiences.
• Experience with licensed or franchise-based intellectual property.
• Familiarity with app stores, web products, live operations, user acquisition, CRM, communities, content platforms, or digital commerce.
• Experience with product analytics tools, A/B testing, funnel analysis, cohort analysis, or lifecycle metrics.
• Experience working with external agencies, software vendors, design partners, or development studios.
• Understanding of privacy, safety, and compliance for consumer-facing products, especially products reaching kids, families, or global audiences.
• Experience with AI-assisted product, prototyping, research, analysis, or development tools such as Codex; familiarity with AI, creator tools, interactive entertainment, digital collectibles, or emerging fan engagement models.

Culture & Benefits

• Flexible hybrid model combining office collaboration Monday–Thursday with work from home on Fridays.
• Culture emphasizes collaboration, innovation, accountability, execution, inclusion, and belonging.
• Competitive total pay programs, comprehensive benefits, and resources supporting employee wellbeing and development.
• Equal opportunity workplace with consideration for qualified applicants under applicable federal, state, and local laws.

Hiring process

• Apply through the official hirify.global or SmartRecruiters application channel.
• hirify.global states that recruiting contacts will use official @hirify.global.com or @smartrecruiters.com addresses and will not request payment or sensitive personal information.