Product Marketing Manager (SaaS)

Location: Remote, based in the United States; preference for Central or Eastern time zone availability. Travel is concentrated in the first two months for product learning and customer implementations, with limited travel afterward.

Company

hirify.global provides an enterprise-grade platform combining POS, eCommerce, Marketing, Analytics, and Inventory Management for cannabis retailers.

What you will do

• Learn the hirify.global platform, join customer implementations, and speak with retailers about workflows, challenges, and product value.
• Own product blog and email strategy, including topic selection, formats, writing, publishing, and ongoing content planning.
• Translate technical features into clear benefits, messaging, headlines, and stories for different retail audiences.
• Partner with Product on launch announcements, release content, and supporting materials.
• Create sales enablement materials, customer case studies, testimonials, website copy, social content, and webinar materials.
• Use audience feedback, performance data, SEO, and AI-powered search discovery practices to improve content and develop thought leadership on retail operations, payments, and cannabis businesses.

Requirements

• Experience in product marketing or content marketing for software products; B2B SaaS experience is valuable, and strong B2C software backgrounds are also considered.
• Ability to learn a complex platform, ask thoughtful questions, and explain how it works accurately.
• Strong English writing and editing skills for US audiences across blogs, website copy, emails, and product announcements.
• Demonstrated creative judgment in making technical topics engaging through strong angles and distinctive messaging.
• Ability to define what to create, for whom, and why, and carry content through publication.
• Familiarity with dispensaries and the cannabis retail environment, with interest in retail operations and payments; professional cannabis industry experience is a strong advantage.
• Working knowledge of SEO and exposure to generative engine optimization and AI-powered search.
• Ability to work independently, investigate unfamiliar topics, verify claims, collaborate across teams, and adapt content to audiences, channels, and feedback.

Culture & Benefits

• Remote full-time role based in the United States.
• Medical, dental, vision, and additional health insurance options.
• Paid parental leave, generous PTO, and paid company-observed holidays.
• Ownership of product content and brand voice, with openness to new ideas and creative approaches.
• Initial travel for product learning and customer implementations, followed by limited travel.

Hiring process

• Submit at least three writing samples, ideally including website copy, a blog post, and an email; a formal portfolio is optional.
• The process includes conversations with recruiting and marketing teams and a writing exercise based on provided product source material.
• Submit the writing exercise as a blog post within a two-day window; it will be reviewed by the marketing lead and CEO.