Growth Content Specialist (AI)

Location: Stockholm, Sweden; hybrid work with three office days per week.

Company

hirify.global provides flexible access to more than 1,000 partner studios across the Nordics, helping members train, recover, and improve their wellbeing.

What you will do

• Create high-quality copy for websites, landing pages, campaigns, emails, and other materials for B2B and B2C audiences.
• Develop B2B content and communication initiatives for Swedish businesses, supporting lead generation, prospect nurturing, and the B2B sales team.
• Create and optimize SEO-driven content to increase organic traffic, visibility, and member acquisition.
• Own and edit brucestudios.com and Aspire Health Hub, managing updates, new pages, and improvements in Webflow.
• Develop onboarding content for new members and coordinate marketing, project management, and go-to-market activities across Nordic markets.
• Use AI tools to improve content creation, localization, and workflows while maintaining quality and brand consistency.

Requirements

• University degree in Marketing, Communications, Business Administration, or a related marketing or commercially focused field.
• Excellent Swedish copywriting skills, including the ability to adapt tone of voice for consumers and business decision-makers.
• Fluency in Swedish and English, written and spoken.
• Interest in B2B marketing and lead generation, including building sales pipelines and nurturing prospects; previous experience is a plus.
• Basic understanding of SEO, including keyword research, content optimization, and organic growth.
• Experience with CMS platforms, ideally Webflow, and confidence managing and updating digital content independently.
• Strong organizational and project management skills, with the ability to coordinate multiple initiatives, stakeholders, and deadlines.
• Curiosity about new technologies and an AI-native mindset, including practical use of tools such as Claude.
• Proactive, collaborative approach with ownership of deliverables and the ability to turn ideas into action.

Nice to have

• Norwegian or Danish language skills.
• Previous B2B marketing or lead generation experience.
• Passion for training, wellbeing, and making an active lifestyle accessible.

Culture & Benefits

• Hybrid work setup with three office days per week in a renovated central Stockholm office with a terrace.
• 30 days of vacation and pension benefits.
• Welcoming, supportive, diverse, and inclusive workplace culture.
• Values centered on teamwork, value-driven work, ownership, care, and positive energy.
• Bruce Epic membership.

Hiring process

• Apply directly via Teamtailor.
• Upload a CV in English or Swedish and add a short personal note explaining interest in the opportunity and potential contribution.