Senior Product Manager (Marketing Technology)

Location: San Bruno, California, United States; onsite at 850 Cherry Avenue.

Salary: $289,182 per year, plus annual or quarterly performance incentives.

Company

hirify.global develops advertising and marketing technology solutions within Walmart's retail business.

What you will do

• Define and manage strategy, business objectives, roadmaps, and key performance indicators for moderately complex products.
• Conduct market opportunity analysis, benchmark studies, competitive assessments, and business-case development.
• Gather and document requirements, analyze customer and product data, prioritize backlogs, and manage feature rollouts.
• Translate business challenges and requirements into product and technical specifications while aligning analytics, engineering, UX, marketing, media, and business stakeholders.
• Develop data-driven insights, dashboards, campaign measurement solutions, and product performance reporting.
• Coordinate delivery, communicate progress, identify improvement opportunities, and support continuous learning; this position does not supervise employees.

Requirements

• Bachelor's degree or equivalent in Business Administration, Computer Science, Engineering, Operations Research, or a related area plus 5 years of progressively responsible post-bachelor's product management experience; or a master's degree or equivalent in one of these areas plus 3 years of product management experience.
• Experience with end-to-end Marketing Technology Product Lifecycle Management, including product vision, strategic roadmaps, and delivery of minimum viable products in Agile environments.
• Experience using SQL for complex queries, data analysis, and insight generation; programming or statistical tools such as Python and SQL for data analysis and manipulation.
• Experience with modern data platforms, data processing systems, data warehousing, and ETL/ELT processes.
• Experience building dashboards and reporting solutions with business intelligence tools.
• Experience converting high-level business requirements into detailed product, functional, and technical specifications.
• Experience implementing marketing attribution and measurement methodologies for campaign and marketing performance.
• Experience with digital advertising and campaign lifecycle management, including campaign tracking, UTM tagging, and performance measurement frameworks.
• Experience working cross-functionally with software engineers, data engineers, analysts, marketers, media, and business stakeholders, plus Agile delivery and collaboration tools including JIRA and Confluence.
• Employer will accept any amount of experience with the required skills.

Culture & Benefits

• Medical, vision, and dental coverage.
• 401(k), stock purchase plan, company-paid life insurance, and performance-based incentive awards.
• Paid time off, including sick leave, parental leave, family care leave, bereavement, jury duty, and voting leave.
• Short- and long-term disability, education assistance with 100% company-paid college degrees, company discounts, military service pay, and adoption expense reimbursement.
• Benefits are subject to eligibility requirements, job classification, length of employment, and applicable plan terms.